Search Engine Marketing

Rank higher in the search engines with classes on paid search and search engine optimization.

OMI search engine marketing (SEM) and search engine optimization (SEO) classes provide industry leading insight into how to get results from all your search marketing efforts. Classes include education on: Google+ for SEO, content marketing SEO tactics, Google PPC, Bing, paid search bidding, Google Adwords and so much more. Get started learning search marketing and increasing your ROI today.

 

 
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  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as...
    46 min  •  Basic  •  Optimization
    5
  • Search Engine Marketing, Content Marketing
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it...
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Search Engine Marketing
    First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search...
    18 min  •  Basic  •  Essentials
    5
  • Search Engine Marketing
    It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can...
    35 min  •  Intermediate  •  Optimization
    5
  • Search Engine Marketing
    While many design elements and programming technologies are great for providing form and functionality to a website, they can actually hinder its ability to be...
    21 min  •  Intermediate  •  How To
    4.5
  • Web Analytics & Testing, Search Engine Marketing
    Don’t believe the hype, keywords aren’t dead. They’re just evolving. Targeting the right keywords is still just as important as it was 5 years ago…...
    25 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing
    Gain a keen understanding of the new changes that Google brought upon local businesses with the introduction of Google+ Local, and learn how to optimize...
    37 min  •  Basic  •  Strategy & Planning
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify...
    41 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Search Engine Marketing, New Releases
    Google+ has changed the way we think about Search Engine Optimization. With the combination of Social and Search you can now build a loyal community...
    50 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing
    Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search...
    33 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing
    Get an in-depth overview Google Shopping, and how you can use it to drive more revenue for your organization. Get expert advice for optimizing your...
    17 min  •  Basic  •  How To
    4.5
  • Search Engine Marketing
    Now that you’ve gained an understanding of communications with your current prospects and customers, it’s time for new prospects and customers to find you. ...
    47 min  •  Basic  •  Essentials
    4.5
  • Web Analytics & Testing, Search Engine Marketing
    You know that you want to get the most out of every dollar you spend on search engine marketing, but what you may not know...
    50 min  •  Advanced  •  Optimization
    4.5
  • Web Analytics & Testing, Search Engine Marketing, New Releases
    A lot of companies have increased their investments in online marketing because it is more measurable, as opposed to conventional media such as television. Tracking...
    16 min  •  Intermediate  •  Optimization
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should...
    59 min  •  Basic  •  How To
    4.5
  • Search Engine Marketing
    SEO can be especially challenging for ecommerce sites due to high competition. Learn the basics of SEO and effective tactics for ecommerce sites to stand...
    65 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing
    Personalized search is now being used in major social media platforms that tailor social media profiles to their users. Because of social media profile personalization,...
    38 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing
    In May of 2012, Google rolled out its Knowledge Graph, a sophisticated knowledge management database that harvests “big data” to endow Google’s search engine with...
    50 min  •  Advanced  •  Strategy & Planning
    4
  • Search Engine Marketing
    This GooglePlaces and Google+ Local marketing class provides proven Google+ Local strategies to businesses of all types - from small, independent businesses to top,...
    20 min  •  Basic  •  How To
    4
  • Social Media Marketing, Search Engine Marketing
    According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to...
    35 min  •  Basic  •  How To
    4
  • Social Media Marketing, Search Engine Marketing
    Utilization of social media for the purposes of link building is just one creative way to obtain authoritative links. In this presentation attendees will learn...
    21 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing, BtoB Digital
    According to the Google Mobile Movement study, 88 percent of visitors coming from mobile searches take action within 24 hours, such as making a purchase,...
    23 min  •  Basic  •  Essentials
    4
  • Search Engine Marketing
    Many businesses try their hand at launching a pay-per-click advertising campaign, but have trouble getting the results they want. In this class, you will learn...
    34 min  •  Basic  •  How To
    4
  • Search Engine Marketing
    Whether a PR professional looking to integrate SEO into your work, or an SEO expert who needs an introduction to PR, this course will introduce...
    28 min  •  Basic  •  How To
    4
  • Search Engine Marketing
    In this class, you will get an overview of the recent changes in Google Shopping that have raised a lot of questions, especially with brands...
    16 min  •  Basic  •  Optimization
    4
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class taught by Kent Lewis, highlights effective search marketing and social media marketing strategies that are based on industry trends. Search...
    55 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing
    Over the past two years, Google has spent a good deal of effort cleaning up its search results with updates to their algorithm. Known as...
    30 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Search Engine Marketing
    Social media marketing classes can show online marketers how they can directly impact their SEO efforts through social media marketing by building social media buzz,...
    56 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing
    If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ...
    36 min  •  Basic  •  Essentials
    4
  • Web Analytics & Testing, Search Engine Marketing
    Many agencies and in-house paid search departments use analytics to drive their decisions. This means it is even more crucial to understand what your competitors...
    28 min  •  Intermediate  •  Essentials
    4
  • Search Engine Marketing
    Learn how to manage online spend in a manner that will produce higher ROI!
    28 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, Search Engine Marketing
    Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to...
    30 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing
    Effective paid search search marketing depends on getting 8-10 fundamental things right. Unfortunately, 90% of the PPC accounts we've seen get a C+ Grade or...
    31 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing
    Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies,...
    41 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing
    Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back...
    25 min  •  Basic  •  How To
    4
  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the...
    26 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover...
    19 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly...
    32 min  •  Advanced  •  Optimization
    4
  • Search Engine Marketing
    This class provides a deep look into advanced search engine optimization (SEO) best practices, including new strategies and tactics.
    33 min  •  Advanced  •  Optimization
    4
  • Search Engine Marketing
    As a critical discipline of digital marketing, Search Engine Optimization is a topic that must be fully understood to be maximized for business success. In...
    36 min  •  Basic  •  Essentials
    4
  • Search Engine Marketing, BtoB Digital
    With unique issues at the enterprise level, planning your SEO strategy can be a challenge. Take some advice from the experts and learn how SAP...
    30 min  •  Advanced  •  Strategy & Planning
    4
  • Social Media Marketing, Search Engine Marketing
    This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing...
    28 min  •  Basic  •  Strategy & Planning
    4
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this...
    30 min  •  Basic  •  Essentials
    4
  • Search Engine Marketing
    Quality score is the metric that controls your paid search results. The higher your quality score, the less money you pay to advertise. Craig Danuloff,...
    39 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is...
    49 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, New Releases, Integrated & Digital Marketing
    Inbound marketing and big-data sound cool, but many marketers are not quite sure what they are or how to go about using them. Most importantly,...
    18 min  •  Basic  •  Strategy & Planning
    4
  • Search Engine Marketing
    Do you want to rank higher in the SERPs? Focus a portion of your efforts on improving your website’s authority.

    Authority is an important signal that...
    29 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing
    Many marketers have focussed on the engagement rate (or lack thereof) with early Google Plus, and have de-prioritized setting up an official G+ business profile....
    59 min  •  Intermediate  •  Essentials
    3.5
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing, Integrated & Digital Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In...
    46 min  •  Basic  •  Essentials
    3.5
  • Search Engine Marketing
    It is critical for digital marketers to observe and understand the developments in the constantly evolving SEO landscape. Latest SEO research and trends can help...
    34 min  •  Intermediate  •  Essentials
    3.5
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class, Successful Execution of Search and Social, instructed by Aaron Goldman, helps businesses deploy social media and search marketing tactics that...
    36 min  •  Advanced  •  Strategy & Planning
    3.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Advanced  •  Optimization
    3.5
  • Search Engine Marketing
    Master the keyword research process with this comprehensive class.
    36 min  •  Basic  •  Optimization
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant