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Search Engine Marketing

Rank higher in the search engines with classes on paid search and search engine optimization.

OMI search engine marketing (SEM) and search engine optimization (SEO) classes provide industry leading insight into how to get results from all your search marketing efforts. Classes include education on: Google+ for SEO, content marketing SEO tactics, Google PPC, Bing, paid search bidding, Google Adwords and so much more. Get started learning search marketing and increasing your ROI today.

 

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All Search Engine Marketing Classes

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  • Search Engine Marketing, New Releases
    It is critical for digital marketers to observe and understand the developments in the constantly evolving SEO landscape. Latest SEO research and trends can help marketers understand its direction going forward, as well as its increasing importance in the marketing mix. In this class, you will discover 14 best practices for SEO, as told via awkward band photos.
    34 min  •  Intermediate  •  Essentials
    3.5
  • Search Engine Marketing
    Effective paid search search marketing depends on getting 8-10 fundamental things right. Unfortunately, 90% of the PPC accounts we've seen get a C+ Grade or lower in 2 or more of these fundamentals. This class is ideal for marketers who wish to get higher ROI from their paid search program, as well as ones whose PPC Campaigns are simply...
    31 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing
    It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

    In just 35 minutes, search marketing pioneer Duane Forrester of Bing Webmaster Tools reveals the critical skills SEOs need as the space evolves....
    35 min  •  Intermediate  •  Optimization
    5
  • Search Engine Marketing
    Master the keyword research process with this comprehensive class.
    36 min  •  Basic  •  Optimization
    3.5
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In order to be successful, digital marketing campaign elements might include social media, search engine marketing (SEM), email communications, and an optimized website, of course. YouTube video social media campaigns, for example, should be optimized...
    46 min  •  Basic  •  Essentials
    3.5
  • Search Engine Marketing
    This class provides a deep look into advanced search engine optimization (SEO) best practices, including new strategies and tactics.
    33 min  •  Advanced  •  Optimization
    4.5
  • Web Analytics & Testing, Search Engine Marketing, Content Marketing, Digital Advertising & Affiliates, New Releases
    According to research done by Nielsen, Internet advertising is outpacing traditional channels. By 2015, one out of every four marketing ad dollars will be spent online. More companies are increasing investment in digital and online advertising, given that the Internet has proven to be more cost effective than traditional channels. In this class, you will learn about your online advertising...
    37 min  •  Advanced  •  Research and Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and...
    42 min  •  Intermediate  •  How To
    5
  • Search Engine Marketing, BtoB Digital
    With unique issues at the enterprise level, planning your SEO strategy can be a challenge. Take some advice from the experts and learn how SAP prioritized their enterprise SEO priorities in this class!
    30 min  •  Advanced  •  Research and Planning
    4
  • Web Analytics & Testing, Search Engine Marketing, New Releases
    Google rankings often provide unanticipated surprises, displaying our rankings differently in short periods of time without warning. Perhaps what seems to be an insignificant change to your website can result in a severe loss in rankings. Whatever the reason, these alterations can damage your potential traffic and decrease your conversion rate. In this class, you will learn how to achieve...
    38 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing
    Many marketers have focussed on the engagement rate (or lack thereof) with early Google Plus, and have de-prioritized setting up an official G+ business profile. Early analysis in late 2012 shows that those that have set up profiles are benefiting with increase brand exposure as well as the ability to message to brand searchers in nearly real time.
    59 min  •  Intermediate  •  Essentials
    3.5
  • Search Engine Marketing
    Get an in-depth overview Google Shopping, and how you can use it to drive more revenue for your organization. Get expert advice for optimizing your PPC spend, and how to integrate Google Product Listing Ads into your search strategy.
    17 min  •  Basic  •  How To
    4.5
  • Search Engine Marketing, BtoB Digital
    Search engine marketing is among the fastest and most scalable lead generation venues for B2B marketers. Yet in spite of this, billions of dollars are still wasted and opportunities missed.

    This tutorial reveals key findings from research based on the audi of approximately $1.5 billion dollars of paid search spend (thousands of accounts across B2B verticals, including finance, education, internet &...
    58 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover how the most successful PPC marketers prioritize the efforts. See which tactics and features are mission-critical, and which ones you can bump to the bottom of your to-do list.
    19 min  •  Intermediate  •  How To
    5
  • Search Engine Marketing
    Do you want to rank higher in the SERPs? Focus a portion of your efforts on improving your website’s authority.

    Authority is an important signal that influences your search engine rankings. The mission of search engines is to provide the most relevant results possible, and they consider authoritative websites to be high-quality.

    While you may think that engines decide how authoritative your...
    29 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing
    Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We'll discuss specific tactics to use to better qualify leads that are captured.
    41 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, Search Engine Marketing, Content Marketing
    Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while ensuring higher click-through-rates (CTR). The tie-in with Google+ profiles creates verified connections between content on the web and the authors of that content. Rich snippets, including Google authorship, attract more attention...
    33 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as well as YouTube to increase visibility in search engine results and enhance brand awareness. Through using effective keywords, social media marketers can optimize their social networks to show better in the search engine results...
    46 min  •  Basic  •  Optimization
    5
  • Web Analytics & Testing, Search Engine Marketing, Content Marketing, New Releases
    Don’t believe the hype, keywords aren’t dead. They’re just evolving. Targeting the right keywords is still just as important as it was 5 years ago… and 5 years before that. What matters the most is not only your strategy for finding great keywords, but how you implement them into your content, your onsite optimization and even your paid search campaigns....
    25 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing
    While many design elements and programming technologies are great for providing form and functionality to a website, they can actually hinder its ability to be read and indexed by search engines. This can prove to be a huge detriment to the long-term sustainability of the website and the business it supports.

    Watch now to learn how to avoid these design pitfalls...
    21 min  •  Intermediate  •  How To
    4.5
  • Web Analytics & Testing, Search Engine Marketing
    You know that you want to get the most out of every dollar you spend on search engine marketing, but what you may not know is exactly how to accomplish that goal.

    Learn how to successfully implement and integrate testing and analytics to get the most from SEM (search engine marketing) efforts. Plus, get an overview of both free and...
    50 min  •  Advanced  •  Optimization
    4.5
  • Search Engine Marketing, BtoB Digital, New Releases
    According to the Google Mobile Movement study, 88 percent of visitors coming from mobile searches take action within 24 hours, such as making a purchase, visiting the business or visiting the company’s website. Another Google study found that 57 percent of users will not recommend a business with a poorly designed mobile site. Now, more than ever, marketers must develop...
    23 min  •  Basic  •  Essentials
    4
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
    30 min  •  Basic  •  Essentials
    4
  • Search Engine Marketing, New Releases
    Many businesses try their hand at launching a pay-per-click advertising campaign, but have trouble getting the results they want. In this class, you will learn how to optimize your search advertising through tips and best practices. You will discover the specific tactics that will not only drive more clicks, but more calls from your campaign.
    34 min  •  Basic  •  How To
    4
  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the growing adoption of smartphones, mobile marketing has become another powerful channel that marketers need to adopt has part of their integrated digital marketing strategy.
    26 min  •  Intermediate  •  Research and Planning
    4
  • Search Engine Marketing
    Over the past two years, Google has spent a good deal of effort cleaning up its search results with updates to their algorithm. Known as Panda and Penguin respectively, the updates were meant to actively target low-quality and spammy websites. Unfortunately, many credible websites were caught in the crossfire and companies have lost significant traffic and revenue as a result.

    Watch...
    30 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly Google AdWords, although social platforms, display and remarketing are also discussed.
    32 min  •  Advanced  •  Optimization
    4
  • Web Analytics & Testing, Search Engine Marketing
    Many agencies and in-house paid search departments use analytics to drive their decisions. This means it is even more crucial to understand what your competitors are doing. Marketers must develop a framework to analyze data differently in order to capitalize on their competitors' weaknesses.

    Find out how to use PPC analytics to define and improve your campaign KPIs. You'll discover secrets...
    28 min  •  Intermediate  •  Essentials
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Advanced  •  Optimization
    3.5
  • Social Media Marketing, Search Engine Marketing
    Personalized search is now being used in major social media platforms that tailor social media profiles to their users. Because of social media profile personalization, marketing messages may not be reaching the audience you thought were seeing them. However, social data can be analyzed and refined in order to break through the social personalization filters and reach your audience on...
    38 min  •  Intermediate  •  Research and Planning
    4
  • Search Engine Marketing, New Releases
    Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account's success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI....
    25 min  •  Basic  •  How To
    4
  • Search Engine Marketing
    Quality score is the metric that controls your paid search results. The higher your quality score, the less money you pay to advertise. Craig Danuloff, who literally wrote the book on quality score, teaches you all about it here.
    39 min  •  Intermediate  •  Research and Planning
    4.5
  • Search Engine Marketing
    Gain a keen understanding of the new changes that Google brought upon local businesses with the introduction of Google+ Local, and learn how to optimize your Google listing to achieve higher local search results.

    In addition, you'll get an overview of the recent changes in Google Shopping that have raised a lot of questions, especially with brands that have already implemented...
    37 min  •  Basic  •  Research and Planning
    5
  • Search Engine Marketing, New Releases
    In May of 2012, Google rolled out its Knowledge Graph, a sophisticated knowledge management database that harvests “big data” to endow Google’s search engine with semantic search functionality. This advancement, and others like it, has ushered in a dramatic paradigm shift in search that is rapidly overturning the accepted conventions of SEO. Semantic Search search is now central to SEO...
    50 min  •  Basic  •  Essentials
    5
  • Search Engine Marketing
    Learn how to manage online spend in a manner that will produce higher ROI!
    28 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the...
    41 min  •  Basic  •  Research and Planning
    4.5
  • Social Media Marketing, Search Engine Marketing
    Social media marketing classes can show online marketers how they can directly impact their SEO efforts through social media marketing by building social media buzz, as well as leveraging recent Google and Bing developments. Through dynamic, engaged, and interactive social media campaigns businesses can improve on SEO efforts while developing engaged audiences. Furthermore, recent Google and Bing developments such as...
    56 min  •  Intermediate  •  Optimization
    4
  • Social Media Marketing, Search Engine Marketing
    This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing efforts. Digital Marketers have found that certain activity on Twitter, Facebook or other social mediums can influence where websites rank on the search engine results page. For example, authoritative user accounts on networks like...
    28 min  •  Basic  •  Research and Planning
    4
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class, Successful Execution of Search and Social, instructed by Aaron Goldman, helps businesses deploy social media and search marketing tactics that improve engagement and lead generation. Although a company’s approach to digital marketing strategy is defined by its strategic goals, there are number of search and social media best practices that should be taken into...
    36 min  •  Advanced  •  Research and Planning
    3.5
  • Social Media Marketing, Search Engine Marketing
    Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to potential customers in their target audiences. For many businesses, one the critical requirements of a successful digital marketing campaign is effectively utilizing multiple social media marketing channels together to create holistic, data-driven social campaigns....
    30 min  •  Intermediate  •  Optimization
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.
    49 min  •  Intermediate  •  Research and Planning
    4
  • Social Media Marketing, Search Engine Marketing
    This social media marketing class taught by Kent Lewis, highlights effective search marketing and social media marketing strategies that are based on industry trends. Search and social media marketers will be able to update their digital strategies after learning about key social and search elements such as Google’s search algorithm updates and how Facebook plans to monetize its member base....
    55 min  •  Intermediate  •  Optimization
    4.5
  • Search Engine Marketing, New Releases
    Whether a PR professional looking to integrate SEO into your work, or an SEO expert who needs an introduction to PR, this course will introduce you to basic concepts of PR and SEO, as well as show you how the two disciplines overlap and influence each other. In this class, you will learn how the collaboration of these two marketing...
    28 min  •  Basic  •  How To
    5
  • Search Engine Marketing, New Releases
    First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search campaign, it is critical to get the essential elements right. This session will talk through what those elements are, and why it is essential to launch with efficiency in mind.
    18 min  •  Basic  •  Essentials
    5
  • Search Engine Marketing
    Now that you’ve gained an understanding of communications with your current prospects and customers, it’s time for new prospects and customers to find you. That’s where SEO comes in. SEO is how your customers find you. But marketers are often put off by all the technical language SEO experts use so they never really understand SEO’s benefits...
    47 min  •  Basic  •  Essentials
    4.5
  • Search Engine Marketing, Content Marketing, New Releases
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it solves a customer's problem. This day in age, the availability of answers is greater than ever before, thanks to ever-changing mobile technology and social platforms. Companies now must evolve to learn how to use research...
    30 min  •  Intermediate  •  Research and Planning
    5
  • Search Engine Marketing
    If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.” In other words,...
    36 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Search Engine Marketing
    This search engine optimization (SEO) class explains how to use Google+ to improve organic rankings -leading to increased brand visibility and brand awareness. Successful search and social media marketing strategies require proper content development to help the brand rank higher in the search index and increase visibility of authority links. Outcomes of a successful Google+ content plan include...
    28 min  •  Basic  •  How To
    4

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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Senior Manager of Global Social Media
Cisco