Google Plus and SEO Reputation Management: Why Your Business Must Set Up an Account

Rating
3.5
Level
Intermediate
Type
Essentials
Duration
59 min
Topic
Search Engine Marketing
 

Many marketers have focussed on the engagement rate (or lack thereof) with early Google Plus, and have de-prioritized setting up an official G+ business profile. Early analysis in late 2012 shows that those that have set up profiles are benefiting with increase brand exposure as well as the ability to message to brand searchers in nearly real time.

You Will Learn

  • Why Google Plus for Business is Google ‘Authenticity Check”
  • How Google exposure for Brand / Company Name searches can be dominated
  • How brand searchers can be messaged-to directly in nearly real time
  • Why Google Plus for Business should tie to Google Local/Maps
  • How proper content management could lead to non-branded benefits for early adopters
Instructor: Chris Boggs

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Global Vice President, Digital
JWT