How to Choose a Search Marketing Vendor

Strategy & Planning
41 min
Search Engine Marketing

To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the right agency to optimize your search marketing, and meet or exceed your goals. Once an agency is selected, learn how to manage the relationship and get the most out of each engagement.

You Will Learn

  • How to identify what you need to get out of a search vendor
  • Questions to ask agencies when considering their services
  • How to manage your relationship with the agency you select
  • Maximize your ROI from your agency
Instructor: Jamie Smith

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania