Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the right agency to optimize your search marketing, and meet or exceed your goals. Once an agency is selected, learn how to manage the relationship and get the most out of each engagement.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.