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Rating
4.5
Level
Basic
Type
Research and Planning
Duration
41 min
Topic
Search Engine Marketing

Selecting & Managing a Search Vendor

To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the right agency to optimize your search marketing, and meet or exceed your goals. Once an agency is selected, learn how to manage the relationship and get the most out of each engagement.

You Will Learn

  • How to identify what you need to get out of a search vendor
  • Questions to ask agencies when considering their services
  • How to manage your relationship with the agency you select
  • Maximize your ROI from your agency

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco