LaSandra BrillSenior Manager of Global Social Media
This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. The elements of a mature social media strategy may include optimizing for specific social platforms and aligning your social content with your brand. This social media marketing class, 10 Essential Elements of a Mature Social Media Marketing Strategy, instructed by Kent Lewis, helps businesses continue engage customers beyond initial contact and develop their long term social media strategy.
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.