Class Overview:

This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. The elements of a mature social media strategy may include optimizing for specific social platforms and aligning your social content with your brand. This social media marketing class, 10 Essential Elements of a Mature Social Media Marketing Strategy, instructed by Kent Lewis, helps businesses continue engage customers beyond initial contact and develop their long term social media strategy.

What You'll Learn:

  • Make quick improvements to your campaigns that deliver significant returns
  • Generate leads from Facebook, Twitter, and LinkedIn
  • Tie Tweets back to sales
  • Improve your messaging, updates, frequency and more
  • Generate more likes, comments, followers and business