Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. The elements of a mature social media strategy may include optimizing for specific social platforms and aligning your social content with your brand. This social media marketing class, 10 Essential Elements of a Mature Social Media Marketing Strategy, instructed by Kent Lewis, helps businesses continue engage customers beyond initial contact and develop their long term social media strategy.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.