John BakerGlobal Vice President, Digital
This social media marketing class provides marketers with a framework to develop, refine, and improve their bottom line through effective social media strategies and planning. A concerted, well-thought-out social media strategy drives brand engagement and allows businesses to measure ROI across all social channels. The elements of a mature social media strategy may include optimizing for specific social platforms and aligning your social content with your brand. This social media marketing class, 10 Essential Elements of a Mature Social Media Marketing Strategy, instructed by Kent Lewis, helps businesses continue engage customers beyond initial contact and develop their long term social media strategy.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.