LaSandra BrillSenior Manager of Global Social Media
In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having a tactical social media plan can play a large role in effectively translating conversations into transactions. Improving this plan involves taking advantage of social channels and having an understanding of the processes and requirements that inform social CRM marketing. This Social Media Marketing Class, 10 Steps to Integrate Social Media and CRM, as taught by instructor Jesus Hoyos, provides the pathway to turning social media into a channel that drives transactions.
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.