John BakerGlobal Vice President, Digital
In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having a tactical social media plan can play a large role in effectively translating conversations into transactions. Improving this plan involves taking advantage of social channels and having an understanding of the processes and requirements that inform social CRM marketing. This Social Media Marketing Class, 10 Steps to Integrate Social Media and CRM, as taught by instructor Jesus Hoyos, provides the pathway to turning social media into a channel that drives transactions.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.