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Rating
3.5
Level
Intermediate
Type
Optimization
Duration
45 min
Topic
Social Media Marketing

10 Steps to Integrate Social Media and CRM

Convert conversations into transactions.

In social CRM marketing, integrating social media with CRM is vital for responding to customer conversations successfully. Social media CRM experts know that having a tactical social media plan can play a large role in effectively translating conversations into transactions. Improving this plan involves taking advantage of social channels and having an understanding of the processes and requirements that inform social CRM marketing. This Social Media Marketing Class, 10 Steps to Integrate Social Media and CRM, as taught by instructor Jesus Hoyos, provides the pathway to turning social media into a channel that drives transactions.

You Will Learn

  • How to convert conversations to transactions
  • How to manage many-to-many relationships
  • About the tools that allow you to complete the ten pillars of integrating social media with CRM
  • How to improve your CRM ecosystem
  • A phased approach to accomplishing your social media conversion and management goals

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco