Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
Social media marketing classes can teach marketers how to integrate social media into their digital marketing efforts, which allows marketers to form a cohesive, multi-channel approach to their B2B or B2C Digital marketing strategy that engages customers on multiple social platforms. Strategic social media integration starts with having an understanding the online behavior of your customers. Experienced social media marketers know how to apply this knowledge to the five fundamentals of multi-channel marketing in order to create content that targets new customers and brand advocates, while listening for feedback through social channels. This social media marketing class, 5 Fundamentals of Integrating Social into All Digital Efforts, Instructed by Ryan Phelan, offers marketers fundamental actionable ideas for how to acquire a greater breadth of consumer data that can be used for improving engagement across all channels.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.