John BakerGlobal Vice President, Digital
Facebook marketing classes at OMI teach the most effective Facebook marketing techniques that have been proven to increase the number of fans, engage fans more, and increase the reach of your Facebook social media presence. Growing your fan base is a vital part of any Facebook strategy or social media strategy because it allows for you to listen to more potential customers and in turn to deliver the content that they want. A key component to this growth is producing content that your customers want to share, for example, posts that are light, bright, and polite and engage your audience. Facebook marketers know how to pace their posts, get noticed by fans, and create enjoyable experiences for the fans who interact with them on Facebook. This Facebook marketing class, 7 Elements of Highly Effective Facebook Marketing, taught by expert social media instructor Josh Ochs, lays the foundation and gives best practices for Facebook marketing.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.