John BakerGlobal Vice President, Digital
Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on Pinterest. By following Pinterest marketing best practices, brand marketers can create pins that their audience will love and share with other users. Pinterest techniques such as adding pins, creating boards and building pin-able content can enable marketers to increase referral traffic to their websites. In addition, Pinterest is indexed by Google and should be part of marketers’ social media SEO strategy. This social media marketing class, How Pinterest Can Help Your Brand, instructed by Brandon Whalen, explains the necessary steps to get up and running on Pinterest.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.