John BakerGlobal Vice President, Digital
Social media brand marketing classes can show social media marketers how to reach out to new and existing brand influencers, engage them to promote their brand on a budget, and achieve their sales goals. Word-of-mouth marketing through social media networks can foster engagement between like-minded customers, leading to improved brand awareness and increased sales. If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its overall marketing strategy. Social media marketers understand important tactics for how to find and engage brand influencers and how to increase site traffic, gain market insights into target markets on social channels, as well as how to measure and evaluate the success of brand marketing initiatives. How to Find and Engage Brand Influencers instructed by Adam Proehl shows marketers which tools and platforms to use, cite interesting case studies, and offer tips for applying these lessons to their business.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.