Social media brand marketing classes can show social media marketers how to reach out to new and existing brand influencers, engage them to promote their brand on a budget, and achieve their sales goals. Word-of-mouth marketing through social media networks can foster engagement between like-minded customers, leading to improved brand awareness and increased sales. If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its overall marketing strategy. Social media marketers understand important tactics for how to find and engage brand influencers and how to increase site traffic, gain market insights into target markets on social channels, as well as how to measure and evaluate the success of brand marketing initiatives. How to Find and Engage Brand Influencers instructed by Adam Proehl shows marketers which tools and platforms to use, cite interesting case studies, and offer tips for applying these lessons to their business.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.