How to Manage a Brand in a Social Media World

The psychology behind social media users’ decisions and how it impacts your brand.

Rating
4
Level
Intermediate
Type
How To
Duration
20 min
Topic
Social Media Marketing
 

Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types and use your understanding of them to build your brand through the creation of a powerful content marketing strategy.

You Will Learn

  • How to understand the personality types of social media users
  • Why various personality types share the information they do on social networks 
  • How to develop content for various social media personality types  
  • How to strengthen your brand's relationship with each of these personality types.
Instructor: Genia Stevens

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I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital
JWT