How to Manage a Brand in a Social Media World

  with Genia Stevens

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Class Overview:

Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types and use your understanding of them to build your brand through the creation of a powerful content marketing strategy.

What You'll Learn:

  • How to understand the personality types of social media users
  • Why various personality types share the information they do on social networks
  • How to develop content for various social media personality types
  • How to strengthen your brand’s relationship with each of these personality types.