Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types and use your understanding of them to build your brand through the creation of a powerful content marketing strategy.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.