How to Manage a Brand in a Social Media World

The psychology behind social media users’ decisions and how it impacts your brand.

How To
20 min
Social Media Marketing

Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types and use your understanding of them to build your brand through the creation of a powerful content marketing strategy.

You Will Learn

  • How to understand the personality types of social media users
  • Why various personality types share the information they do on social networks 
  • How to develop content for various social media personality types  
  • How to strengthen your brand's relationship with each of these personality types.
Instructor: Genia Stevens

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania