John BakerGlobal Vice President, Digital
This social media class shows brand marketers a systematic approach to connecting an organization’s social media marketing efforts to core business objectives such as sales, revenue and cost in order to ensure your efforts continue to be supported by the c-suite. Experienced social media marketers know that if your efforts are not supported by the people making budgetary decisions, all of your hard work in building up a social media profile could go to waste and your department could face cuts. For example, a social media campaign that responds well to customer concerns could be saving the company hundreds of thousands of dollars in reputation management, but if you cannot demonstrate this to the CEO or CMO, these resources could be cut. This social media marketing class, How to Prove the Value of Social Media to the C Suite, led by expert instructor Nichole Kelly, shows you how to set up the right framework to get bottom line metrics, understanding social media goals and accurately analyze and present data to the C-Suite.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.