This social media class shows brand marketers a systematic approach to connecting an organization’s social media marketing efforts to core business objectives such as sales, revenue and cost in order to ensure your efforts continue to be supported by the c-suite. Experienced social media marketers know that if your efforts are not supported by the people making budgetary decisions, all of your hard work in building up a social media profile could go to waste and your department could face cuts. For example, a social media campaign that responds well to customer concerns could be saving the company hundreds of thousands of dollars in reputation management, but if you cannot demonstrate this to the CEO or CMO, these resources could be cut. This social media marketing class, How to Prove the Value of Social Media to the C Suite, led by expert instructor Nichole Kelly, shows you how to set up the right framework to get bottom line metrics, understanding social media goals and accurately analyze and present data to the C-Suite.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.