Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images, and short videos presents a huge opportunity for brand marketers to engage current and potential customers and improve the bottom line. Social media marketers who understand best practices and how to use Instagram techniques to drive greater engagement often incorporate marketing on Instagram into their overall digital marketing strategy. This social media class, Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand, instructed by Brandon Whalen, illustrates Instagram marketing success stories and offers visual marketing strategies that can drive more engagement and increase social ROI.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.