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Research and Planning
40 min
Social Media Marketing

Increasing ROI with Facebook: 8 Business Cases

Social media marketing classes that focus on implementing Facebook’s OpenGraph functionality show how companies can boost social traffic as well as increase social media ROI. Facebook's OpenGraph protocol gives web developers a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is "recommended", "liked", or just shared. OpenGraph can be used by third-party applications to get users to engage with your brand, and find other users who share similar interests leading to increased ROI. In this social media class, marketers will also learn how to use Google Analytics to measure website traffic in reference to Facebook. This Facebook marketing class, Increasing ROI with Facebook: 8 Business Cases class, by Emeric Ernoult, shows how companies use OpenGraph to increase their ROI.

You Will Learn

  • See examples of OpenGraph metatags implementation
  • How to use Google Analytics to measure your traffic increases
  • 8 businesses that have used OpenGraph differently and the increased ROI that they saw
  • Industries covered include retail, news, tech, hospitality, and more

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media