Getting started in social TV: Trends, tech & opportunities. Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and platforms will change advertising as we know it. The convergence of social media, television and online video is opening up new marketing opportunities. In this class, you will learn how connected devices, T-commerce, TV-centric social networks, interactive TV, transmedia storytelling, TV ad retargeting, and new ratings methods are changing how marketers can find and interact with consumers and prospects.
Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and platforms will change advertising as we know it. The convergence of social media, television and online video is opening up new marketing opportunities. In this class, you will learn how connected devices, T-commerce, TV-centric social networks, interactive TV, transmedia storytelling, TV ad retargeting, and new ratings methods are changing how marketers can find and interact with consumers and prospects.
You Will Learn
- What social TV is and how it got started
- Consumer trends and user behaviors driving social TV opportunities
- Technologies that open up new venues for advertising, sponsorships and storytelling
- Examples of social TV initiatives
- How to get started in social TV marketing
Instructor: Carri Bugbee