LaSandra BrillSenior Manager of Global Social Media
Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images, and short videos presents a huge opportunity for brand marketers to engage current and potential customers and improve the bottom line. Social media marketers who understand best practices and how to use Instagram techniques to drive greater engagement often incorporate marketing on Instagram into their overall digital marketing strategy. This social media class, Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand, instructed by Brandon Whalen, illustrates Instagram marketing success stories and offers visual marketing strategies that can drive more engagement and increase social ROI.
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.