Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies might include using keyword research on a variety of social networks so that marketers produce a single cohesive and relevant brand message. For example, a social media marketer might use mobile marketing tactics like QR codes, Yelp optimization, or Tweets using specific keywords to raise brand awareness and increase engagement. This social media class, Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing, led by industry expert Heather Lutze, illustrates best practices for creating an integrated social and mobile marketing campaign.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.