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37 min
Social Media Marketing

Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing

Be findable.

This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies might include using keyword research on a variety of social networks so that marketers produce a single cohesive and relevant brand message. For example, a social media marketer might use mobile marketing tactics like QR codes, Yelp optimization, or Tweets using specific keywords to raise brand awareness and increase engagement. This social media class, Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing, led by industry expert Heather Lutze, illustrates best practices for creating an integrated social and mobile marketing campaign.

You Will Learn

  • Becoming findable under the right keywords
  • How to setup and optimize your social media sites
  • How to get real business from social media mobile marketing tactics like QR Codes, Yelp Optimization, and more.

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media