Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing

Be findable.

Rating
3.5
Level
Basic
Type
Essentials
Duration
37 min
Topic
Social Media Marketing
 

This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies might include using keyword research on a variety of social networks so that marketers produce a single cohesive and relevant brand message. For example, a social media marketer might use mobile marketing tactics like QR codes, Yelp optimization, or Tweets using specific keywords to raise brand awareness and increase engagement. This social media class, Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing, led by industry expert Heather Lutze, illustrates best practices for creating an integrated social and mobile marketing campaign.

You Will Learn

  • Becoming findable under the right keywords
  • How to setup and optimize your social media sites
  • How to get real business from social media mobile marketing tactics like QR Codes, Yelp Optimization, and more.
Instructor: Heather Lutze

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

Seth Birch

Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania