Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Social data allows for email marketers to create more precise audience segmentation with email marketing, thus improving customer relationships. Businesses that integrate social media into email marketing often find that they can reach deeper levels of engagement, ultimately creating an environment in which brand ambassadors are encouraged to promote the brand. Knowing successful email marketing techniques for how to give your customers confidence, listen to real customer feedback, leverage your brand ambassadors, and track the success of your email campaigns is vital to your success in social media and email integration. This social media marketing class instructed by Sundeep Kapur, 5 Ways to Leverage Social Media to Improve Email Marketing, gives businesses the tools and methodology for implementing a social media integration strategy that enhances email marketing.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.