John BakerGlobal Vice President, Digital
This social media marketing class focusing on brand storytelling shows you a powerful way of connecting with people to build brand awareness and cultivate brand loyalty. Agencies and brand marketers who are embracing brand storytelling that resonates with their audience find that it can help them build stronger customer relationships that lead to increased revenue. For example, strong brand storytelling techniques can not only be used to better engage your audience, but it can also be a helpful tool for brand advocates to share information about the brand to others who you wouldn’t otherwise reach. These best practices in brand storytelling content creation can go a long way in increasing brand loyalty in current customers, and reaching out to new ones. This content creation class, Using Storytelling to Deliver Social Media Results, taught by Shannon Ryan, uses case studies and examples integrating brand stories into social strategies and content creation.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.