John BakerGlobal Vice President, Digital
You can't improve what you don't measure. Learn the ins and outs of web analytics, including conversion optimization and A/B testing.
OMI web analytics and data classes drive deep insight into building key performance indicators (KPIs), analytics dashboards, predictive analytics, conversion tracking and all the landing page optimization and conversion tactics available. These courses offer a great way to get up to speed on the latest big data and analytics tools, platforms and technology used to excel in today’s fast-paced digital world.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.