You can't improve what you don't measure. Learn the ins and outs of web analytics, including conversion optimization and A/B testing.
OMI web analytics and data classes drive deep insight into building key performance indicators (KPIs), analytics dashboards, predictive analytics, conversion tracking and all the landing page optimization and conversion tactics available. These courses offer a great way to get up to speed on the latest big data and analytics tools, platforms and technology used to excel in today’s fast-paced digital world.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.