Validating Campaign Delivery: Thrive In The Digital Economy

Increase the effectiveness of your messages.

Rating
4
Level
Advanced
Type
Optimization
Duration
48 min
Topic
Web Analytics & Testing
 

A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

Get a thorough understanding of the systemic issues related to the delivery and measurement of digital advertising, and how the coming transformation of industry standards is likely to change the way you do business. Learn how to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution.

You Will Learn

  • Why audience delivery validation provides a necessary layer for understanding your message effectiveness by hitting the right strategic target
  • How to get the most accurate depiction of audience delivery by measuring people, not cookies
  • How to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution
  • Why validated impressions provide a clearer picture of advertising effectiveness when comparing to other media.
Instructor: Jason Patterson

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Global Vice President, Digital
JWT