Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?
Get a thorough understanding of the systemic issues related to the delivery and measurement of digital advertising, and how the coming transformation of industry standards is likely to change the way you do business. Learn how to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.