John BakerGlobal Vice President, Digital
A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?
Get a thorough understanding of the systemic issues related to the delivery and measurement of digital advertising, and how the coming transformation of industry standards is likely to change the way you do business. Learn how to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.