Web Analytics Fundamentals for a Data-Driven World

Optimize what matters most to your business.

Rating
4.5
Level
Intermediate
Type
Essentials
Duration
46 min
Topic
Web Analytics & Testing
 

In the past, marketers have always complained about lack of access to data and measurement. In today's multi-channel, multi-device world, it's just the opposite, and marketers are now bombarded with data. This tutorial will show you the power of segmentation and proven methodology to derive insights, taking your analytics practice to the next level.

You Will Learn

  • How to rethink your web analytics by focusing on your overall strategy, including people and processes
  • Meaningful ways to segment your data, and how you can get started slicing and dicing now
  • Why you must make the shift from visit-centric measurement to user-centric measurement
  • How to optimize what matters most to your business, and ignore the rest.
Instructor: Feras Alhlou

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Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania