Consumer Preference is Mobile: Why the Digital High Ground is Now Hand Held

     

You will learn...

  • How to match your business model to the right mobile audience
  • How mobile “flips” established that digital design approaches
  • The signs that show why digital advertising may hold limited promise
  • The role of responsive websites, and the role marketing plays in helping mobile applications to succeed

Join digital strategist and business professor, Dave Wieneke, for an intense 50 minute look at the state of mobile marketing, and what marketers must know as the mobile channel becomes a primary means of customer engagement.

You’ll get an expert view of the latest data showing “the state of mobile” from a digital strategist whose team has guided well-known brands to app store success. You'll also see what you can do today to make your content and brand "future friendly" as mobile technology continues to evolve.

Dave Wieneke
Digital Strategy Lead, ISITE Design

Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.

Dave is a faculty member in Northeastern University's graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.

Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.
Title Duration
Introduction 2:18
Scale of the Mobile Shift 8:04
Mobile Adoption and Revenue 3:16
Mindsets of Mobile Users
  • Urgent
  • Bored
  • Repetative
 3:13
Designing for Mobile vs. the PC 7:19
Mobile Websites: Your Future Friendly Core 9:51
Native Mobile Applications
  • Business Model Innovation
  • How Marketing Drives Success
 12:32
Summary 2:51

Class Information

Rating: 4
Length: 50 min.
Instructor: Dave Wieneke  
Level: Basic
Type: Optimization
Published: 01/31/2013
Updated: 01/31/2013
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