Content Marketing » Content Curation: Making B2B Content Marketing More Feasible
Content Curation: Making B2B Content Marketing More Feasible
You will learn...
- Publish content that puts your brand up front, rather than burying it
- How to gain the trust of your customers with your content
- Become a leader in your field from your content
- Editor curation, software curation, and linking
- 5 steps to become a top-notch B2B content marketer
Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!
Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.
|Overview of Content Marketing||0:58|
|Current Content Curation Challenges||3:02|
|Defining Content Curation||0:57|
|Content Curation in Publishing||5:49|
|Applying Content Curation to B2B Marketing||4:02|
|Content Curation in Action||7:08|
|Content Curation in Five Steps||5:22|
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