Content Marketing » Content is Opportunity: Developing Content for Every Stage in the Buying Cycle
Content is Opportunity: Developing Content for Every Stage in the Buying Cycle
You will learn...
- How to develop the right content to fit each stage of the buying cycle
- Why press releases are an excellent and low-cost lead generation channel
- Ways in which multimedia content drives enhanced audience engagement
- How to create an editorial calendar for B2B content
Nurture more leads to revenue with relevant content.
When it comes to marketing your brand and maximizing earned media, the value of content as part of the marketing mix is growing ever stronger. Marketers are tasked with providing an influential and engaging outlet to market one’s brand across multiple channels—as well as increase search visibility at each stage of the buying cycle.
Watch now to learn how to create a framework for matching your audience needs with captivating content to navigate through the complexities of the marketing funnel and drive action on the part of your target audiences.
Global Director, Emerging Media, PR Newswire
Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications. Michael Pranikoff maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations at http://about.me/michaelpranikoff.
|Introduction and Overview||1:07|
|Sphere of influence||1:21|
|Reach vs Control||3: 53|
|3 Principles To Communicating Your Message||1:57|
|Content for the Awareness Cycle||7:43|
|Make Content Directional With A Plan||11:49|
|Search and Social Work Together||2:16|
|Social Grows Your Database||2:25|
|More Multimedia = More Views||3:53|
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