John BakerGlobal Vice President, Digital
The Online Marketing Institute provides a variety of certification programs designed to meet the ever-changing needs of modern marketing professionals. Through our flexible, self-paced online certification programs, smart marketing professionals across the globe are gaining both the skills and credentials to expand career opportunities, and improve digital marketing results. Learn how to successfully plan, execute, measure and analyze high-ROI digital marketing campaigns. Develop the skills to build, integrate and execute digital marketing strategies, tactics, and tools that can maximize your earnings and revenue potential.
Who it’s for:
Each course includes the following: a series of classes specifically designed to teach the best practices, strategies, and tactics in a chosen area of online marketing; a final exam that confirms student knowledge; and a certificate of completion that demonstrates that knowledge to the world.
A broad knowledge of the various components of the online marketing space.
Deep knowledge of one specific component of the online marketing space.
I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.