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Certifications

The Online Marketing Institute provides a variety of certification programs designed to meet the ever-changing needs of modern marketing professionals. Through our flexible, self-paced online certification programs, smart marketing professionals across the globe are gaining both the skills and credentials to expand career opportunities, and improve digital marketing results. Learn how to successfully plan, execute, measure and analyze high-ROI digital marketing campaigns. Develop the skills to build, integrate and execute digital marketing strategies, tactics, and tools that can maximize your earnings and revenue potential.

Who it’s for:

  • Marketing professionals new to digital marketing
  • Digital marketing professionals that want to master a specific discipline
  • New graduates looking to secure a job in digital marketing
  • Small business marketers looking to grow their business
  • Agency and client services specialists who want to help their clients succeed

Each course includes the following: a series of classes specifically designed to teach the best practices, strategies, and tactics in a chosen area of online marketing; a final exam that confirms student knowledge; and a certificate of completion that demonstrates that knowledge to the world.

 

Level 1: Essentials & Strategy

The Level 1 certifications are survey programs, providing introductory knowledge of the various components of the digital marketing space. From analytics and SEO to email and social media, these certifications consists of 5-12 individual classes between 20 and 60 minutes each. The entire certification is self-paced and on-demand, but the course is designed to be completed in sequence. There are currently 4 different certification programs to choose from.

Level 2: Integration and Execution

Each Level 2 certification is a topic-specific course, giving students a deep knowledge of one specific component of the digital marketing space. These programs will teach you not only how to execute a program in a chosen discipline, but how to integrate that discipline with the others. Level 2 certifications consists of several individual classes between 20 and 60 minutes each. The entire certification is self-paced and on-demand. There are currently 10 different certification programs to choose from.
Enrollment Fee: $859 - $1499 per certification
Certification Format: Self-paced, on demand
 
Enrollment Fee: $859 - $1499 per certification
Certification Format: Self-paced, on demand
 
 

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I'm proud to say, we've got the entire team learning digital marketing in a scalable, standardized way. The level of engagement we're seeing with OMI's Digital Essentials eLearning Program with JWT employees all over world has been unlike any training program I've ever known.   

John Baker

Global Vice President, Digital
JWT