Learn how to successfully plan, execute, measure and analyze high-ROI digital marketing campaigns. Through our flexible, self-paced online certification programs, smart marketing professionals across the globe are gaining both the skills and credentials to expand career opportunities, and improve digital marketing results.
Who it’s for:
Each course includes the following: a series of classes specifically designed to teach the best practices, strategies, and tactics in a chosen area of online marketing; a final exam that confirms student knowledge; and a certificate of completion that demonstrates that knowledge to the world.
Enrollment Fee: $689 per course
Course Format: Self-paced, on demand
The Level 1 courses are survey courses, providing students a broad knowledge of the various components of the online marketing space. From Analytics to SEO to Email, the Level 1 courses consists of 7-10 individual lessons of between 30 and 60 minutes each. The entire course is self-paced and on-demand, but the course is designed to be completed in sequence. Students can watch Lesson 1 immediately upon registration or whenever they choose, and then complete the course at their own pace.
Whether you’re just getting started in online marketing or you’re familiar with online marketing but want to get the most up-to-date information, you’ll learn the basic principles of successful digital marketing with practical training and professional guidance. Classes are taught by successful practitioners and leaders in online marketing. Get the foundation you need to succeed in today’s competitive marketplace.
Enrollment Fee: $859 per course
Course Format: Self-paced, on demand
Each Level 2 course is a topic-specific course, giving students a deep knowledge of one specific component of the online marketing space. Each Level 2 course consists of several individual lessons of between 30 and 60 minutes each. The entire course is self-paced and on-demand, but the course is designed to be completed in sequence. So students can watch Lesson 1 immediately upon registration or when it’s convenient, and then complete the course at their own pace.
Of course, not everyone is a beginner in online marketing. For those who don’t need a basic survey course, these courses each allow students to dive deeply into one specific marketing discipline. Since no specific discipline is an island onto itself, but rather functions as a piece of the online marketing puzzle, each of these courses teaches you not only how to execute a program in a chosen discipline, but to integrate that discipline with the others.
Get up-to-speed on the latest trends and tactics in digital marketing with our 3-lesson Crash Courses. Enrollment in Crash Courses is FREE with your monthly OMI Pro Digital Subscription, or available for purchase for $99.
Discover the importance of utilizing LinkedIn for your brand marketing.
Learn what opportunities are available through search social to help reach more customers.
Learn the scientific principles that govern online communication.
Discover how to engage influencers so you can build your brand and grow your business.
Learn the latest social media trends and tactics to drive success today.
Discover how to develop campaigns that engage and convert.
Learn best practices to build and optimize a marketing automation program that nurtures leads to close.
Learn how to create a content marketing program that nurtures leads to close.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.