Seth BirchDigital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania
Nothing is more vital to the success of a marketing organization than the development and implementation of a successful demand generation strategy. In order for demand generation to be effective, it can not stand alone. It must be supposed by sound lead management, and enabled by a marketing automation solution.
Lead Instructor: Carlos Hidalgo, CEO of the Annuitas Group and Executive Director of the Marketing Automation Institute
We know you're short on time, so we've cut out the fluff and jargon. These three condensed, 30-minute classes will get to the core of what you need to know to successfully plan, execute, measure, and analyze the highest-ROI strategies and tactics in demand generation.
CEO, The Annuitas Group
Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who’s Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 – 2011) by SLMA’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, Hidalgo managed all aspects of marketing and customer relations for the SMB line of products including the creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. He was also responsible for implementing global marketing best practices and processes, and ensuring all global direct marketing needs were being met. Prior to BMC, Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet. Carlos received his bachelor’s degree in business communications from Cedarville University in Ohio.
With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.