Email Marketing » Deliverability, Engagement, & Reputation
Deliverability, Engagement, & Reputation
You will learn...
- What email deliverability is
- What affects it
- How you can make sure your deliverability rate is as high as possible
Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
|Interaction Impacts Reputation||4:41|
|Email List Maintenance||5:27|
|Getting to the Inbox
Serve, honor, and deliver
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