Digital Marketing Essentials Certification 2013
Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.
- Credentials needed to verify your knowledge on digital marketing. For those looking to validate their grasp of the space with employers, clients (consultant/agency) or those looking for a new career in Digital Marketing, this course is a great jump-start for those just graduating or currently interning.
- Applicable Skills and the knowledge behind the best practices necessary on order to strategically plan and execute digital marketing campaigns.
- Industry Recognition by having a “Certified” badge in your LinkedIn Profile, Email Signature, Facebook Profile and of course on your RESUME!
- Latest Tactics and Overarching Understanding of all the important disciplines in Digital Marketing including Social Media, Analytics, SEO, PPC, Email, Conversion, Mobile and more.
A Small Sampling of What You’ll Learn:
- What it means to have a mature online marketing strategy and the tactics most important to ROI
- How to measure digital efforts, and create custom reports & dashboards
- What it takes to build a landing page that converts
- SEO terms and tactics
- Why Paid Search (PPC) and Google AdWords are so critical to every business and how to build a business case for the right budget
- An email strategy for the 21st Century: Content Marketing 101: What it is, how to use it, and what the most effective best practices have become for video, blogging and beyond
Web Analytics Foundations
Email Marketing Foundations
Social Media Foundations
Search Engine Optimization Foundations
Search Engine Marketing (PPC) Foundations
Landing Page and Conversion Foundations
Content Marketing Foundations
Affiliate Marketing Foundations
Website Usability Foundations
Mobile Marketing Foundations
Digital Marketing Essentials 2013 Exam
Senior Technical SEO Manager, TopRank
Thom Craver is the Senior Technical SEO Manager at TopRank Online Marketing. He has been coding HTML since 1993 and has been involved in search marketing since 1999.
Prior to joining TopRank, Thom was a Web Specialist at Rochester Institute of Technology where he was in charge of all Web and social presences for the Saunders College of Business and led analytics strategy efforts for the University's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf. Craver also led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
He is a regular contributor to Search Engine Watch, ComputerLink Magazine, and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics is expected to be released by year's end.
President, Synchronicity Marketing
Karen Talavera, the founder and force behind Synchronicity Marketing, is an internationally-recognized email and digital marketing expert. With over two decades of experience she has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.
Karen’s unique blend of digital expertise and finely honed direct response marketing mindset has delivered enhanced marketing performance and improved strategy for clients ranging from ServiceMaster, Bank of the West, AAA, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs.
Karen is also a well known and respected trainer and professional educator. In 2000 she launched and continues to teach the comprehensive multi-day Email Marketing Certification for the Direct Marketing Association (DMA). She is also an instructor for the Association of National Advertisers, the Online Marketing Institute, and MarketingProfs. Throughout her tenure teaching for these and other groups Karen has trained thousands of marketing professionals, independent entrepreneurs and business owners on how to apply email and related digital marketing channels legally and strategically to grow a steady stream of engaged prospects, loyal customers, and sales.
Karen is an alumnus of the University of Michigan, speaks fluent Spanish and enjoys international travel. In her spare time you’ll find her relishing South Florida life and pursuing one of her many passions including yoga, meditation, writing and Zumba!
Account Director, Anvil Media, Inc.
As an Account Director at Anvil, Jason Kane is responsible for the creation and execution of various client online marketing strategies, specializing in the integration of paid search, social media, link development, and competitive analysis. After receiving his MBA, Jason joined the Anvil team and works with a multitude of clients including Nike, Borders, MarineMax, and GolfChannel. Certified in Google AdWords and Google Analytics, Jason brings a diverse work history to Anvil including DePaul University and CVS/Caremark Corporation. He is also a contributor to AboutUs.org, and you can find him listening to or making music in his spare time.
Chairman , SEMPO.org
Chris Boggs is a specialist with 13 years experience in managing paid, earned, and owned digital media campaigns. His current (12/12) role involves working across Internet specialties and industries to implement cohesive strategies and synergies between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing since 2000, within all major industries including extensively in Retail eCommerce, Healthcare/Pharmaceutical, Financial Services, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization since 2006, was President 2010-2012 and is the Chairman of the current board. Chris presents regularly at major search marketing conferences and sits on the Advisory Board for Search Engine Strategies, and he is a part time Blogger for Search Engine Watch
Chairman & Chief Executive Officer, Engine Ready
Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape.
In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.
World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.
Conversion Scientist, Conversion Sciences
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes.
Brian began by developing open source analytics systems for companies seeking to build their online channels.
Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.
He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion.
Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Sarah loves the business she’s in. As a passionate, high level thinking Internet Marketing Specialist, she has been a top performer for more than half a dozen corporations in her lifetime. Over the last decade, she has managed affiliate programs, lead sales teams, and written and implemented online marketing plans for several multimillion-dollar corporations.
Throughout her sales and marketing career, she has been recognized for ten sales achievement awards, four customer service awards, been nominated for employee of the year twice, won Marketing MVP twice, and had her company nominated for three different awards since 2009: Best New Start Up of the Year in Vancouver, BC, Best New Outsourced Program Management Company of the Year and Best Outsourced Program Management Company of the Year.
Sarah now leads a team of highly skilled affiliate marketing specialists in both her companies: All Inclusive Marketing, Canada’s leading full service affiliate management company and Affiliate Management Trainers, a training and Consulting firm for Internet Retailers with in-house affiliate programs. Sarah speaks at industry shows, teaches workshops at the Online Marketing Summit and writes for industry magazines. She is also a board member for the Online Marketing Institute.
Founder & SEO Director, Omni Marketing Interactive
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Digital Strategy Lead, ISITE Design
Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.
Dave is a faculty member in Northeastern University's graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.
Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.