The Institute hosts a bevy of in person workshops and trainings, online webinars and member based social events every month not to mention it's continued support of the Online Marketing Summit. Most events are open to the public with a member discount ranging from 10 -35% off any paid events.
Cannot make it to one of our events? View our On-Demand library of eLearning Tutorials and Classes.
London
Social Media Marketing Summmt
Queen Elizabeth II Conference Centre
The premier social media marketing education event for digital decision makers and social media marketers comes to London. Due to unprecedented demand, OMI is partnering with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and advanced tactics of integrating Social into email, search, analytics, demand gen, & mobile.
Social & Search, Onsite Social Analytics, Off Site Measurement & Monitoring, Email Social Tools, User Generated Content, Blogging, Social UX and Conversion, Twitter & Facebook for Demand Gen, Content Marketing Strategies, Social CRM , Mobile Geo-local
TFMA - London
Institute Digital Marketing Training Intensive
Earls Court 2
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Search, Social Media, Email Marketing
Webinar
You Don't Have To Be A Big Company To Benefit From Good Data Management
Open to Public
Too many small businesses shy away from practicing data management, either because they don't think they are big enough or don't know how to get started. Truth is, small companies can benefit by keeping their customer data clean and implementing some simple controls to ensure ongoing data quality.
SEO 2.0
How Social and Search Drive Sales
Barcelona
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Webinar
How to Successfully Perform Keyword Research
Open to Public
Every SEO campaign begins the same way - by performing keyword research - so investing in this initial stage is one of the most important things a search marketer can do. From determining the right keywords and metrics, to acting on them in your live campaign, the keyword intelligence you gather will shape the results of your organic search strategy. And in this webcast, you'll learn how to do it right.
You'll learn:
- How to develop a keyword strategy that complements your larger marketing strategy
- Tips for identifying the best metrics for tracking your keyword initiatives
- How to write an effective keyword research brief
- The 5 principles of profitable keyword research
- The secret formula for success
Webinar
How to Find and Engage Brand Influencers
Open to Public
In social media, blunt and top-down marketing simply doesn't work; it's a channel that calls for lateral—not vertical—interaction. But even then, your fans and followers will always trust one another more than you, so how do you effectively market a brand in this kind of environment? It starts with influencers: power users who your customers and prospects really listen to.
Webinar
Affiliate 101
Members Only
Although affiliate marketing programs are some of the most cost-effective solutions in digital business today, too many organizations shy away from them. In this webcast, you'll discover the truth about affiliate marketing as Sarah Bundy puts the most pervasive affiliate myths to rest - from scam accusations to integration problems - and introduces both recent tactics and established best practices. You'll learn how to wage PPC, loyalty, and data feed affiliate campaigns, manage affiliate contractors, conduct blogger outreach and coordination, and generally make this online marketing channel a reliable, productive investment for your company.
SES New York
OMI Bootcamp - Social, Mobile and Email
New York City, NY
This workshop will cover the key aspects of consumer engagement. With a significant emphasis on leveraging Facebook, understanding online metrics, and unleashing the power of real time messaging.
Social Media, Email, Mobile
Denver
OMI Bootcamp Training Day
Denver Marriott City Center
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Phoenix
OMI Bootcamp Training Day
Scottsdale Marriott Suites Old Town
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
"How to" Webinar
Members Only
Seattle
OMI Bootcamp Training Day
Red Lion Hotel/Fifth Ave
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Portland
OMI Bootcamp Training Day
The Governor Hotel
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Los Angeles
OMI Bootcamp Training Day
Long Beach Marriott
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Webinar
Strategies and Best Practices
Open to Public
San Francisco
OMI Bootcamp Training Day
Burlingame Crowne Plaza
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Minneapolis
OMI Bootcamp Training Day
Minneapolis Marriott City Center
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Chicago
OMI Bootcamp Training Day
Chicago, IL
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Cleveland
OMI Bootcamp Training Day
Cleveland, OH
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
"How to" Webinar
Members Only
Boston
OMI Bootcamp Training Day
Boston, MA
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Philadelphia
OMI Bootcamp Training Day
Philadelphia, PA
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Atlanta
OMI Bootcamp Training Day
Atlanta, GA
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Miami
OMI Bootcamp Training Day
Miami, FL
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
SFIMA Summit 2012
South Florida
Calling all digital decision makers and social media marketers to attend the SFIMA Summit 2012: Into the Social Media Stratosphere. This year, the Summit will focus solely on Social Media, and its integration into the marketing mix. Join us as we partner with the SFIMA for a full day of intensive workshops, case studies, and all-new material ranging from foundational best practices to more advanced tactics.
Webinar
Strategies and Best Practices
Open to Public
Houston
OMI Bootcamp Training Day
Houston, TX
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
Austin
OMI Bootcamp Training Day
Austin, TX
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
"How to" Webinar
Members Only
Strategies and Best Practices Webinar
Open to Public
San Franciso
Social Media Summit
San Francisco, CA
The premier social media marketing education event for digital decision makers and social media marketers comes to San Francisco. Due to unprecedented demand, OMI is partnering with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and advanced tactics of integrating Social into email, search, analytics, demand gen, & mobile.
Social & Search, Onsite Social Analytics, Off Site Measurement & Monitoring, Email Social Tools, User Generated Content, Blogging, Social UX and Conversion, Twitter & Facebook for Demand Gen, Content Marketing Strategies, Social CRM , Mobile Geo-local
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