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Develop Stand Out Social Media Marketing

Social Media is nothing without the right tactics, tools, measurement and knowledge on how to use it. This workshop will go beyond the basics of establishing a social presence, and offer a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. Through best practices, interactive activities and case studies, this workshop will provide a detailed methodology for differentiation on the social web.

Social is no longer a new idea or test bed, rather an Integral part of the brand, customer engagement and sales cycle. In this workshop, you'll learn how to look at your Social Media efforts and integrate them into all digital marketing. Improving ROI from Email, SEO, Analytics, Demand Generation, Landing Page Optimization and the big Social Platforms themselves will be the focus. Expect a hands on, interactive day that will teach you: - How to Improve your Facebook Pages and latest tips on using Timeline - The Most effective Tweets, Tweet scheduling and Retweet Strategies - Tier 2 Platform insights on Pinterest, Instagram, FourSquare, Quara and more.. - Blogging, Forums and User Generated Content (UCG) Integration tactics with landing page and conversion tactics - Making Social into your SEO Rankings competitive edge, including Google+ Latest Best Practices - Overall planning roadmap to have your Social efforts drive much higher return on every minute and dollar spent for all digital.

Join us on March 10th from 10:00am to 4:00pm for the Social Media Strategies Workshop.

You Will Learn:

  • A no non-sense approach to building the right plan and solid framework to really map your strategy and next moves in the world of Social 
  • The fundamentals driving success for each major platform and how they differ drastically in implementation and ROI
  • How to target and message the right prospects and customers across social channels
  • Leveraging the right content to target the right people in the right place at the right time
  • Case studies and best practices from leading brands and thought leaders
  • The impact social media has on SEO performance, and how to improve your organic search rankings by building social media buzz.
 

Featured Instructors

  • photo aaron kahlow
Aaron Kahlow
CEO & Founder

Agenda

Class

Description

10 am: Integrated Marketing

Integrated Marketing Essentials 

A step by step guide to understand the essential digital, social, mobile and entire marketing ecosystem and how to make all the parts churn as one. Account managers, digital strategy leads and client-facing professionals will benefit from the insights and best practices taught in this session. Outcome: learn great new campaign ideas, recognize better client up-sell opportunities and become savvy on real digital & social media marketing.

- Aaron Kahlow, CEO & Founder, Online Marketing Institute (United States)

12 pm: Social Media

Social Media, Meet ROI: The Secrets to Successful Global Strategy

In this education packed session you’ll get a first hand peak at the latest 2014 Global Trends in Social Media for APAC and across the world in Search and Mobile and how to apply them to hard core local tactics to best engage the audience and drive sales. Learn how to properly measure ROI through analytics and attribution modeling, how to harness the immense adoption of retargeting, Facebook and mobile marketing. Finally get a great planning frame work for integrating into all social media.

     - Aaron Kahlow, CEO & Founder, Online Marketing Institute (United States)

1 pm: SEO

Social & SEO: How to Leverage Social Media to Achieve Better SEO Results and Retargeting to Drive Better Ad Return

You’ll learn how Social Media activity affects your SEO performance in Google and Bing. We will discuss the Direct SEO impact of Twitter, Facebook and Google+ on your SEO campaigns. You’ll learn how you can improve your organic search rankings by increasing your buzz in social media. This session is based on the most recent Google and Bing developments and is the result of extensive research. We will also dive into retargeting on Google Display and Facebook. 

- Aaron Kahlow, CEO & Founder, Online Marketing Institute (United States)

2 pm: Bonus: Case Study

Content Marketing Best Practices

Learn from Kenshoo and how they use Content Marketing, Social Media and Slideshare to drive awesome sales results.

- Lucy Werner, Senior Director Sales, Kenshoo Social APJ 

 

Social Media Marketing Expert Aaron Kahlow is the found and CEO of the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40” in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. 

 

$495

 

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Venue

The Fringe Club
2 Lower Albert Road
Central, Hong Kong

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With knowledge gained through OMI, I interviewed successfully for a newly created position at a nationally recognized university as the Digital Content Specialist for the College of Visual and Performing Arts (CVPA) at West Chester University. I truly believe the knowledge I gained through OMI was the difference during the interview process of this new position.

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Digital Content Specialist, College of Visual and Performing Arts (CVPA)
West Chester University of Pennsylvania