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Develop Stand Out Social Media Marketing

Social is no longer a new idea or test bed, rather an Integral part of the brand, customer engagement and sales cycle.  In this workshop, you'll learn how to look at your Social Media efforts and integrate them into all digital marketing. Improving ROI from Email, SEO, Analytics, Demand Generation, Landing Page Optimization and the big Social Platforms themselves will be the focus.  Expect a hands on, interactive day that will teach you:
- How to Improve your Facebook Pages and latest tips on using Timeline
- The Most effective Tweets, Tweet scheduling and Retweet Strategies
- Tier 2 Platform insights on Pinerest,  Instagram, Four Square, Quara and more..
- Blogging, Forums and User Generated Content (UCG) Integration tactics with landing page and conversion tactics
- Making Social into your SEO Rankings competitive edge, including Google+ Latest Best Practices
- Overall planning roadmap to have your Social efforts drive much higher return on every minute and dollar spent for all digital. 

Social Media is nothing without the right tactics, tools, measurement and KNOWLEDGE on how to use it. This workshop will go beyond the basics of establishing a social presence, and offer a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. Through best practices, interactive activities and case studies, this workshop will provide a detailed methodology for differentiation on the social web.

Join us on March 21st from 9:00am to 4:00pm for the Social Media Strategies Workshop.


You Will Learn:

  • A no non-sense approach to building the right plan and solid framework to really map your strategy and next moves in the world of Social 
  • The fundamentals driving success for each major platform and how they differ drastically in implementation and ROI
  • How to target and message the right prospects and customers across social channels
  • Leveraging the right content to target the right people in the right place at the right time
  • Case studies and best practices from leading brands and thought leaders
  • The impact social media has on SEO performance, and how to improve your organic search rankings by building social media buzz.

Featured Instructors

  • photo aaron kahlow
Aaron Kahlow
CEO & Founder
  • kylie
Kylie Bartlett
Social Media Strategist
The Web Celeb




9 am: Integrated Marketing

Integrated Marketing Essentials Breakfast

A step by step guide to understand the essential digital, social, mobile and entire marketing ecosystem and how to make all the parts churn as one. Account managers, digital strategy leads and client-facing professionals will benefit from the insights and best practices taught in this session. Outcome: learn great new campaign ideas, recognize better client up-sell opportunities and become savvy on real digital & social media marketing.

10 am: Social Media

Social Media, Meet ROI: The Secrets to Successful Global Strategy

In this education packed session you’ll get a first hand peak at the latest 2014 Global Trends in Social Media for APAC and across the world in Search and Mobile and how to apply them to hard core local tactics to best engage the audience and drive sales. Learn how to properly measure ROI through analytics and attribution modeling, how to harness the immense adoption of retargeting, Facebook and mobile marketing. Finally get a great planning frame work for integrating into all social media.

     - Aaron Kahlow, CEO & Founder, Online Marketing Institute (United States)

12 pm: Local, Social & Mobile - Working together in harmony.

Local, Social & Mobile - Working together in harmony.

More than two thirds of all Australians now own smartphones, so its no surprise that Local search accounts for 43% of all Google search queries. Recent Google research shows that 9 out of 10 smartphone owners have searched for local information from their devise, more importantly, 8 out of 10 have taken action as a result. Compelling? Of course it is, this session Barry will show you what you need to do in order to rank locally for your company, how social media can help you and he also delves into why its so important to have a mobile friendly site.

    -  Barry Smyth, Founder, NoDrama Media and SMX Australia

1: 30 pm: Facebook Awesomeness: Strategy to Best Practices

Facebook Awesomeness:  Strategy to Best Practices

In this ‘hands-on’ workshop we will explain, step-by-step how to create a strategic Facebook plan so it works for you, rather than against you. You will walk away with an action plan, implementable steps and a better understanding of how to integrate Facebook into your business from a strategic perspective.

   -  Kylie Bartlett, CEO, The Web Celeb & Author, Friends with Beneifts, (Australia)

3 pm: Get Social: The Social Strategy for Your Business

Get Social: The Social Strategy for Your Business

You've received an overview and an outlook on the Global Social Media Trends for 2014, but what's next? Presenter, Kylie Bartlett, will teach you exactly how to put this infomation to use for you. You'll learn how to create a strategic social media plan for your business and the tactics to execute your plan, starting as early as today.

-  Kylie Bartlett, CEO, The Web Celeb & Author, Friends with Benefits, (Australia)

4 pm: 5 Steps to Social Selling Success

5 Steps to Social Selling Success

You've laid the foundation to a successful social media plan, now its time to see results! This one-day workshop will conclude with a 5-step strategy for selling with social media. 

-  Kylie Bartlett, CEO, The Web Celeb & Author, Friends with Benefits, (Australia)

Social Media Marketing Expert Aaron Kahlow is the found and CEO of the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40” in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. 

Kylie Bartlett
Social Media Strategist,  The Web Celeb

Kylie Bartlett is better known these days as the ‘Web Celeb’, teaching SMEs, start-ups and corporates how to become WEB FAMOUS in their industry. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web. She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. A veteran on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.




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