Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more...
Joe Pulizzi • 52 min • Basic • Research and Planning
When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
Joe Pulizzi • 71 min • Basic • Research and Planning
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.