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  • Joe Pulizzi2

Joe Pulizzi

Founder,  Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon,  Joe travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

  • Content Marketing
    Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more...
    Joe Pulizzi  •  52 min  •  Basic  •  Research and Planning
    4.5
  • Content Marketing
    You can’t underestimate the importance of execution. Get the nitty-gritty details on what you need to do to make your content marketing program a success.
    Joe Pulizzi  •  94 min  •  Intermediate  •  How To
    4.5
  • Content Marketing
    When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
    Joe Pulizzi  •  71 min  •  Basic  •  Research and Planning
    4.5
  • Content Marketing
    How do you know if your content is working? Understand the metrics you can use for tracking and how you can use this data to continually improve your content marketing program.
    Joe Pulizzi  •  47 min  •  Intermediate  •  How To
    5
  • Content Marketing
    This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.
    Joe Pulizzi  •  39 min  •  Basic  •  Research and Planning
    4
  • Content Marketing, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    Joe Pulizzi  •  35 min  •  Basic  •  Research and Planning
    4

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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Senior Manager of Global Social Media
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