Social media marketing class instructor Janet Driscoll Miller teaches best practices for lead targeting, SEO, Google Authorship, as well as retargeting through the Online Marketing Institute (OMI). Janet is the president and CEO of search engine marketing firm Search Mojo. With more than twelve years of search marketing experience, Janet has spoken at search engine conferences, including Online Marketing Summit, Search Marketing Expo (SMX), Search Engine Strategies and Pubcon. Janet also publishes articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Engine Land, Search Marketing Sage and the Search Insider. Janet holds a Bachelor of Science degree in Communications and Graphic Arts from James Madison University. You can follow her on Twitter at @JanetDMiller.
Social Media Marketing, Search Engine Marketing, Content Marketing
Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while ensuring higher click-through-rates (CTR). The tie-in with Google+ profiles creates verified connections between content on the web and the authors of that content. Rich snippets, including Google authorship, attract more attention...
Janet Driscoll Miller • 33 min • Intermediate • How To
While many design elements and programming technologies are great for providing form and functionality to a website, they can actually hinder its ability to be read and indexed by search engines. This can prove to be a huge detriment to the long-term sustainability of the website and the business it supports.
Watch now to learn how to avoid these design pitfalls...
Janet Driscoll Miller • 21 min • Intermediate • How To
Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to potential customers in their target audiences. For many businesses, one the critical requirements of a successful digital marketing campaign is effectively utilizing multiple social media marketing channels together to create holistic, data-driven social campaigns....
Janet Driscoll Miller • 30 min • Intermediate • Optimization
Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
Janet Driscoll Miller • 43 min • Advanced • Optimization
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Thousands of digital marketing professionals attend OMI classes every day.
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.