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Lisa Buyer  


Social media marketing instructor Lisa Buyer teaches effective social media public relations strategies through the Online Marketing Institute (OMI). The author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa is passionate and ambitious about how public relations, social media and SEO influence each other.


She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. A columnist with Search Engine Watch and a regular speaker with PubCon, SES and part of the @ClickZ faculty and most recently became an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

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B2B Visual Storytelling

B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help of visual tools through social media platforms. By quickly allowing your target audience to see and understand your brand...

Foundations for a Visual PR Strategy

Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post pictures than any other media. Learn how to use different social platforms to tell a story, and tips and...

Introduction & Best Practices for Online PR

Learn how to better optimize, publicize and socialize you press release.

Mobile PR

More than 90% of all US adults have mobile phone in arms reach 24x7 Considering the staggering numbers of people checking news via a mobile device, the question to ask: Do you have a mobile-friendly public relations strategy in place? Learn how to report...

Social PR

This social media marketing class, Social PR, instructed by Lisa Buyer, illustrates how public relations, social media, and SEO influence each other. Social Public Relations or Social PR is all about optimizing, publicizing and measuring the impact of your brand’s news or messages. ...


Social Media & Digital PR Crash Course

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media