Social Media Marketing » Harnessing the Power of Social Media and Retargeting
Harnessing the Power of Social Media and Retargeting
You will learn...
- How to harness demographic data from social media
- How to use that data in retargeting ads to send very specific messages and offers to specific groups of people
- How to use that data in landing pages to improve conversion rates
- How to capture that data in marketing automation tools to further nurture leads
Integrate your social media and retargeting efforts.
Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown lackluster performance at generating conversions.
Learn how to how to harness the power of demographics from social network advertising and other means to provide greater insight for ad retargeting and landing page visitors. Plus, see how that demographic information can be captured in your marketing automation solution to improve lead nurturing.
President & CEO, Search Mojo
Janet Driscoll Miller is the president and CEO of search engine marketing firm Search Mojo. With more than twelve years of search marketing experience, Janet has spoken at search engine conferences, including Online Marketing Summit, Search Marketing Expo (SMX), Search Engine Strategies and Pubcon. Janet also publishes articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Engine Land, Search Marketing Sage and the Search Insider. Janet holds a Bachelor of Science degree in Communications and Graphic Arts from James Madison University. You can follow her on Twitter at @JanetDMiller.
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