Social Media Marketing » How Pinterest Can Help Your Brand
How Pinterest Can Help Your Brand
You will learn...
- How your pins can help your search engine visibility
- How to build pin-able content for your website or blog
- Researching popular pins to inspire your content strategy
- Adding pins in a way that will drive traffic to your site
- Tips to growing your community on Pinterest
Drive referral traffic and generate awareness.
Learn how Pinterest can be used to drive referral traffic and generate awareness for your brand. This video covers a few main Pinterest topics which will help you understand the best procedures as you begin your presence.
Pinterest is new and exciting, but a lot of folks haven’t taken the time to really understand why it is so exciting. The single most important thing that finally got us excited about Pinterest was the magic word: referral traffic. Marketing folks have been touting Facebook and Twitter’s referal power for years, but the data shows that Pinterest could be a real powerhouse when it comes to referring traffic. (They already edged out Linkedin and Twitter!)
We’ll walk you through the necessary steps to get up and running on Pinterest, and show you exactly how to create pins that people will love, share, and visit.
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Marketing Manager, Room 214
Brandon Whalen is Head of Marketing and a strategist for social media agency, Room 214. He has worked with Travel Channel, Hello Kitty, and other worldwide brands to create and execute social media campaigns to tens of millions of fans. Currently, Brandon leads digital marketing efforts for Room 214 and contributes to CaptureTheConversation.com. |
| Title | Duration | |
|---|---|---|
| Introduction and Agenda | 0:36 | |
| What Do I Pin? | 2:25 | |
| Adding Pins | 2:38 | |
| Creating Boards | 2:42 | |
| Collaborative Boards | 1:04 | |
| Building Your Account | 2:59 | |
| Optimize your Website for Pinterest | 2:00 | |
| Tips and Tricks | 1:43 |
Class Information
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