How to Write Killer Email Copy

     

You will learn...

  • How to distill your message to its core essence
  • How to determine the right tone and voice for your emails
  • How to dig beyond the features to the benefits of your products/services
  • When to use short vs. long copy
  • How to use graphics and design to support your message, not overwhelm it

Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your customers and prospects to get them clicking—and converting.

Roberta Rosenberg
President,  MPG Direct

Roberta Rosenberg is president and CEO of MGP Direct, Inc., a direct marketing consultancy. She has more than 25 years of experience in the direct response marketing field, mostly with B2B clients in publishing, high-tech, scientific/medical, social services, financial, professional services, and e-commerce. Roberta writes and speaks extensively about the art and science of landing page copywriting and design. She also wrote the popular Landing Page Makeovers series at Copyblogger.com.

 
Title Duration
Introduction 3:26
Get Your Email Opened
  • Subject Lines
  • Teasing
  • Asking a Question
 10:04
Writing to a Reader's Self-Interest 2:29
Sharing a Relevant Story 2:02
Benefits Sell 2:34
Long vs Short Copy 3:27
Designing to Enhance 8:18
Get Your Email Acted On
  • Front-load Your Click-to-Action Button
  • Replacing Your "Click Here" Button 
 6:23
Key Takeaways 4:52

Class Information

Rating: 5
Length: 45 min.
Instructor: Roberta Rosenberg  
Level: Intermediate
Type: How To
Published: 09/01/2012
Updated: 09/01/2012
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