Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
|Content Marketing Definitions: Why Content Marketing?||52 min.||Basic||Research and Planning||4.5|
|Content Marketing Implementation: Executing a Winning Content Program||94 min.||Intermediate||How To||4.5|
|Developing a Content Marketing Strategy||71 min.||Basic||Research and Planning||4.5|
|Measuring Your Content Marketing Success||47 min.||Intermediate||How To||5|
|Opportunities in Content Marketing||39 min.||Basic||Research and Planning||4|
|The Content Marketing Landscape||35 min.||Basic||Research and Planning||4|