Agenda At-A-Glance

WEEK 1 (11/11-11/15) WEEK 2 (11/18 - 11/22)

 

  B2B: Big Data, Predictive Analytics & Demand Gen Day
Social Business & Media Strategy Day
B2C: Digital Brand, Mobile and Digital Advertising Day
  Monday, November 11 Wed,  November 13 Friday, November 15
 
Keynote: Trends and Research
11-11:50 am ET
How BtoB Marketers can use Big Data to Predict and Increase Sales & Marketing conversions

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Social Collaboration: Turning Loyalty Into Demand

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Making the Case for Mobile: Beyond Text Messages

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Global Enterprise 
12-12:50pm ET
A Data-Driven Approach to Finding and Engaging Social Awesomizers with Personalized Content

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How to Implement a ‘Balanced Social Media’ Program to Get Senior Managements’ Attention

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Digital Marketing Transformation: 5 Key Research Findings, MassMutual's Breakthroughs and 12 Action Items

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Small Business & Start Up
1-1:50pm ET

 

The Secret Value of The Social Inbox


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Driving Social Media ROI with Analytics


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Digital Branding in the Small Business World

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Agency / PR
2-2:50 pm ET


Putting PR in Front of Your Inbound Marketing Engine

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Best Strategies for Utilizing Twitter in a Crisis

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Stand Out: Get Your Story Seen, Remembered & Shared in the Digital Age

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BtoB
3-3:50pm ET

The Do’s and Don’ts of B2B Technology Content Marketing


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How to Make the Transition from Social Media to Social Business


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Relationship Marketing in a Social Media World


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Essentials: New to Digital

4-4:50pm ET

Top of the Funnel - Generating Traffic and Leads from ALL Inbound Channels

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Keys to Facebook Success

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Branding 101: Defining Who You Are

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Bonus On-Demand Track

Mastering the Facebook Sales Funnel

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How to Optimize Your LinkedIn Marketing Efforts for Lead Generation

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Marketing and the Connected Consumer

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  Content Marketing Day
Social Media Tactics Day
Integrated: Search & All Digital Day
  Monday, November 18 Wed, November 20 Fri, November 22
 
Keynote: Trends and Research
11-11:50 am ET

5 Storytelling Rules for the Marketer: How to Make Content Compelling




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5 Social Media Tactics to Integrate Into Your Digital Marketing Strategy




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Is Your Marketing Approach Mass Backwards? Using Target Account Marketing to Win Your Dream Accounts



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Global Enterprise
12-12:50pm ET
10 Advanced Content Marketing Best Practices

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Averting Social Customer Service Disaster Through Optimal Community Management

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The Three Essentials to Launching a Successful SEM Campaign


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Small Business & Start Up
1-1:50pm ET
Content Marketing + Social Media = Success

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3 Ways to Pump Up Your Social Media Efforts

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Are You Leaking Search Leads? 5 Keys to Excellent Search Engine Advertising

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Agency/ PR
2-2:50 pm ET
From Strings to Things: Rethinking SEO in an Age of Semantic Search

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Social Success for Manufacturers in a Multi-Channel World

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The Not-So Odd Couple: The Union of SEO & PR

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BtoB
3-3:50pm ET
Crafting Genuine Content Marketing Strategies That Get Results

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Finding & Engaging Your Target Customers Using Google+

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How to Use Search to Maximize Your Content Marketing

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Essentials: New to Digital

4-4:50pm ET

5 Steps to Creating a Content Marketing Strategy

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Social Media Tools to Become More Effective and Efficient with Social Media

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Psychological and Social Aspects of Brand Management

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Bonus On-Demand Track

How to Nail Your Content Writing
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How to Utilize Social Media for Effective Link Building

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14 Awkward SEO Tips as told in Band Photos

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