Social Media Marketing » Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand
Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand
You will learn...
- How to setup, optimize and use your account to its full potential
- The best techniques for leveraging Instagram RSS feeds
- How leading brands are successfully integrating Instragram as part of their digital marketing mix
- The top 3rd party tools for analytics, management, desktop presence and more
Add Instagram to your marketing mix.
Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the field, we risk missing timely opportunities if our focus is too centered only around the leading social networks. Sure, a lot of us are still fighting for budgets and we need bang for our buck. It’s understandable that any community manager would choose to only expend efforts within leading social media sites and highly engaged communities, but when you look at the numbers, Instagram fits that exact description.
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Marketing Manager, Room 214
Brandon Whalen is Head of Marketing and a strategist for social media agency, Room 214. He has worked with Travel Channel, Hello Kitty, and other worldwide brands to create and execute social media campaigns to tens of millions of fans. Currently, Brandon leads digital marketing efforts for Room 214 and contributes to CaptureTheConversation.com. |
| Title | Duration | |
|---|---|---|
| Introduction | 1:27 | |
| Why Add Another Network | 2:07 | |
| Features Crash Course | 5:44 | |
| Advanced Knowledge | 3:34 | |
| Great Case Studies | 5:05 | |
| Awesome Tools | 5:09 |
Class Information
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