Social Media Marketing » Social Media Metrics that Matter: How to Effectively Measure Your Results
Social Media Metrics that Matter: How to Effectively Measure Your Results
You will learn...
- How to create a balanced portfolio of paid, owned, and earned assets
- Which metrics are most highly correlated to social media success
- How various ad units perform on Facebook
- Which countries and genders are the most lucrative targets on Facebook
Better social media measurement leads to better results.
Success in social is truly in the eye of the beholder. The metrics that you measure must be relevant to the nuances of social networks and aligned with overall business goals. Join Kenshoo CMO, Aaron Goldman, as he shares the findings from a 3-part research series conducted with leading global digital marketing agency, Resolution Media, focused on metrics that matter in social media.
Chief Marketing Operator, Kenshoo
Aaron Goldman is Chief Marketing Officer at Kenshoo, a global technology platform for search marketing and online advertising. In this role, Goldman oversees corporate marketing, product marketing, trade marketing, and public relations. Kenshoo customers include Facebook, Havas, LendingTree, Omnicom, SMG, Sears, Zappos, and many more.Goldman is also the author of “Everything I Know about Marketing I Learned from Google” published by McGraw-Hill in August 2010.Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.
|Portfolio Approach: Owned, Paid, and Earned Assets||9:13|
|Brand Awareness Metrics: Measuring the Hidden Value of Facebook||7:21|
|Choose Your Audience||7:31|
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