Content Marketing » Opportunities in Content Marketing
Opportunities in Content Marketing
You will learn...
- The latest research on content marketing, including spending trends, usage and the biggest challenges for content marketing
- The biggest struggles for marketers when it comes to content marketing
- Multiple case studies on who's doing content marketing well and ideas you can steal to drive business in your organization through content
Develop a content marketing strategy that works.
This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.
Aside from the content marketing landscape, this class also covers what marketers need to keep in mind over the next few months and what marketers need to be aware of now to be successful in the future. You'll leave equipped to take a truly integrated approach to your content marketing strategy.
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Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. |
| Title | Duration | |
|---|---|---|
| Introduction | 3:25 | |
| Barriers to Entry | 4:39 | |
| Content | 4:02 | |
| Biggest Challenges of Content Marketing | 2:40 | |
Five Strategies Separating Good from Great
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19:13 | |
| Social Media 411 | 2:27 | |
| Key Takeaways | 1:22 |
Class Information
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