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The Online Marketing Institute’s core mission is to bridge the digital knowledge divide for professionals seeking to improve their skills, careers and results.  With over 3,000 students, OMI is the most trusted source for digital marketing education.  

Our tactical, how-to eTutorials, live and on-demand courses, certification programs, public workshops, in-house training, and custom eLearning centers provide comprehensive instruction on all digital marketing disciplines, for all levels and verticals. 

 

8 Ways to Learn at the Institute

OMI offers 8 different ways for individuals and teams to learn. From on-demand eTutorials to live, online courses, to custom, in-person training, you and your team can learn in the manner that makes most sense for you and your organization.

1 Enroll in Crash Courses 
Longer than an eTutorial, but not as time intensive as a full certification program, Crash Courses provide the depth of knowledge to understand both the underlying principles of a given topic, in addition to critical changes and updates. Perfect for those embarking in new digital marketing disciplines, and marketers looking to improve their campaign results.

Time
90 – 120 minutes
Cost
$279 - $439 (live & On-Demand)
 

2 Enroll in a Certification Programs 
From Digital Marketing Essentials to topic- based programs such as SEO, Social Media, Email Marketing Automation and more, OMI goes deep into teaching everything you need to know to plan, execute, measure, and analyze high-ROI digital marketing campaigns. The self-paced, on-demand format allows students to learn at their own pace and get the credentials needed to validate knowledge. Includes a test and certificate.

Time
8 - 12 hours
Cost
$689 - $859
 

3 Custom Training for Teams (in-Person and web-based) 
Train your entire marketing team with our custom, in-person training (at your office/campus) and/or web-based classes. Our custom in-person and online training is tailored to best suit your vertical market and needs.

Time
.5 – 2 days
Cost
Pricing varies
Request Quote
 

4 Watch On Demand eTutorials 
These tactical, 20-40 minute eTutorials cover campaign tactics and best practices, and provide the competitive insight you need on recent changes and trends.

Time
20 - 40 minutes
Cost
$59 - $139
 

5 Participate in Live, Online Classes 
Similar on-demand eTutorials, but hands-on, live instruction from OMI’s carefully-vetted lead instructors. They can further explain concepts and tactics, answer questions, and give you one-on-one. Features class exercises and opportunities to learn from your peers as well.

Time
60 minutes
Cost
$179 - $249
 

6 Attend Public Workshops 
Join an intimate group of 7 – 20 classmates, and get intensive training from OMI’s lead instructors. Full or half day training sessions available. Workshops are held across the US, and globally in India, the UK, Shanghai, and more.

Time
2 – 8 hours
Cost
$219 - $689
 

7 Join for Continuing Education Community 
Stay on top of the latest trends and best practices in digital marketing— from Facebook, to Google+, to SEO algorithms, and more. Plus, get access to the entire library of on-demand eTutorials.

Time
On-demand
Cost
$39 - $99/mo
 

8 Leverage Custom eLearning Education Portal 
Choose from hundreds of tutorials and track who watches what, and for how long. Then, test them on their knowledge.

Time
Varies
Cost
Pricing varies
Request Quote

NEW Digital IQ Test
Benchmark you and your team’s knowledge on all or specific subject areas for digital marketing, and see how you compare to your peers. Like a traditional IQ test, scores are given in percentile format (ex: you scored in the 81 percentile for your digital marketing overall, 63 percentile on Mobile, 55 percentile for email, etc.). Get your Digital IQ here.

 

Our offering is wide and deep, including quick hit, How to eTutorials, Live and On-demand Crash Courses, Certification programs, Public Workshops & Bootcamps, Custom In House training, as well as custom education portals and mentor programs,  not to mention our eLearning Center chalk full of hundreds of classes on-demand from every subject for every level (beginner to intermediate) in all verticals of the  btob and btoc worlds. There are literally hundreds of classes available.

There are 4 main reasons professionals come to the Online Marketing Institute to learn:  

Execute Better
They are looking to learn How to execute better on a specific area of digital marketing.

Career Enhancement
One is looking to improve Career opportunities by having credentials and experience to get the promotion or new job.

Staying in the Know, Now
Committed to continual learning and staying on top of trends in the ever-changing industry (not to mention Social Media).

Team Knowledge Share
There is a need for the “team” to get trained and on the same page for certain topics, if not all, in digital.