Accelerate your learning and marketing results with live, interactive online courses, in-person workshops, and more. From 90-minute crash courses, to 6-week intensive programs, join your peers for live instruction on the fundamentals and advanced tactics on digital marketing success.

2012 Class Schedule

Classes
Workshop
Conference Event
Select type
24
FEB
London
Social Media Marketing Summmt
Queen Elizabeth II Conference Centre
The premier social media marketing education event for digital decision makers and social media marketers comes to London. Due to unprecedented demand, OMI is partnering with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and advanced tactics of integrating Social into email, search, analytics, demand gen, & mobile.
Social & Search, Onsite Social Analytics, Off Site Measurement & Monitoring, Email Social Tools, User Generated Content, Blogging, Social UX and Conversion, Twitter & Facebook for Demand Gen, Content Marketing Strategies, Social CRM , Mobile Geo-local
29
FEB
TFMA - London
Institute Digital Marketing Training Intensive
Earls Court 2
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Search, Social Media, Email Marketing
29
FEB
Webinar
Increase Revenue and Productivity with Better Customer Data Management
Open to Public
Too many small businesses shy away from practicing data management, either because they don't think they are big enough or don't know how to get started. Truth is, small companies can benefit by keeping their customer data clean and implementing some simple controls to ensure ongoing data quality.
This webinar will share concrete examples so you can make money, save money or stay in compliance using data management. After the webinar, attendees will be able to:
  • Know how to consolidate customer data effectively
  • Understand how a "best address" can be assembled to improve targeting and deliverability
  • Understand when to use a DUNS number to make even more connections with customer data
  • Know how to clean their databases, and how often
  • Save money by improving deliverability and targeting
  • Make money by understanding how contacts aggregate up to sites
  • Avoid trouble by preventing bad data from infecting the database
  • Stay in compliance by connecting disparate preference data
01
MAR
SEO 2.0
How Social and Search Drive Sales
Barcelona
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
07
MAR
Webinar
How to Successfully Perform Keyword Research
Open to Public
Every SEO campaign begins the same way - by performing keyword research - so investing in this initial stage is one of the most important things a search marketer can do. From determining the right keywords and metrics, to acting on them in your live campaign, the keyword intelligence you gather will shape the results of your organic search strategy. And in this webcast, you'll learn how to do it right.
You'll learn:
  • How to develop a keyword strategy that complements your larger marketing strategy
  • Tips for identifying the best metrics for tracking your keyword initiatives
  • How to write an effective keyword research brief
  • The 5 principles of profitable keyword research
  • The secret formula for success
14
MAR
Webinar
How to Find and Engage Brand Influencers
Open to Public
In social media, blunt and top-down marketing simply doesn't work; it's a channel that calls for lateral-not vertical-interaction. But even then, your fans and followers will always trust one another more than you, so how do you effectively market a brand in this kind of environment? It starts with influencers: power users who your customers and prospects really listen to.
In this webcast, you'll discover:
  • Tools and platforms for locating influencers
  • How to engage and win influencers over
  • Strategies for leveraging influencers
  • Practical case studies from real-world companies
  • Best (and worst!) practices for engaging influencers
23
MAR
SES New York
OMI Bootcamp - Social, Mobile and Email
New York City, NY
This workshop will cover the key aspects of consumer engagement. With a significant emphasis on leveraging Facebook, understanding online metrics, and unleashing the power of real time messaging.
Social Media, Email, Mobile
27
MAR
Denver
OMI Bootcamp Training Day
Denver Marriott City Center
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
28
MAR
Webinar
Affiliate 101
Members Only
Although affiliate marketing programs are some of the most cost-effective solutions in digital business today, too many organizations shy away from them. In this webcast, you'll discover the truth about affiliate marketing as Sarah Bundy puts the most pervasive affiliate myths to rest - from scam accusations to integration problems - and introduces both recent tactics and established best practices. You'll learn how to wage PPC, loyalty, and data feed affiliate campaigns, manage affiliate contractors, conduct blogger outreach and coordination, and generally make this online marketing channel a reliable, productive investment for your company.
29
MAR
Phoenix
OMI Bootcamp Training Day
Scottsdale Marriott Suites Old Town
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
09
APR
Seattle
OMI Bootcamp Training Day
Red Lion Hotel/Fifth Ave
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
11
APR
Portland
OMI Bootcamp Training Day
Governor Hotel
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
13
APR
Los Angeles
OMI Bootcamp Training Day
Long Beach Marriott
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
18
APR
San Francisco
OMI Bootcamp Training Day
Burlingame Crowne Plaza
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
23
APR
Minneapolis
OMI Bootcamp Training Day
Minneapolis Marriott City Center
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
25
APR
Chicago
OMI Bootcamp Training Day
Hyatt Regency Chicago
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
27
APR
Cleveland
OMI Bootcamp Training Day
DoubleTree Downtown
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
07
MAY
Boston
OMI Bootcamp Training Day
DoubleTree Suites Downtown
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
09
MAY
Philadelphia
OMI Bootcamp Training Day
Embassy Suites
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
10
MAY
Austin
Word of Mouth Crash Course
AT&T Executive Education and Conference Center
The Word of Mouth Crash Course is a mix of intense training, a rock show, and a family reunion. You've never been to a conference like this before.
Social Media, Digital Advertising, Analytics, Search, Mobile
11
MAY
Atlanta
OMI Bootcamp Training Day
DoubleTree Buckhead
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
15
MAY
SFIMA Summit 2012
South Florida
Calling all digital decision makers and social media marketers to attend the SFIMA Summit 2012: Into the Social Media Stratosphere. This year, the Summit will focus solely on Social Media, and its integration into the marketing mix. Join us as we partner with the SFIMA for a full day of intensive workshops, case studies, and all-new material ranging from foundational best practices to more advanced tactics.
16
MAY
Webinar
Optimize & Socialize for Better Content Marketing
Open to Public
The answer to better content marketing isn't simply adding more content. Designing content that's meaningful vs. mechanical for customers that inspires engagement and business outcomes enables brands to reach more people ready to buy, refer or share. This webinar with Lee Odden, Author of Optimize and CEO of TopRank Online Marketing will provide a framework for an Optimize and Socialize approach to content marketing that attracts, engages and inspires community and sales.
Join us for this complimentary webinar, and you will discover:
  • 3 key consumer trends that spell opportunity for Social SEO
  • A framework for an optimized and socialized content marketing program
  • How to plan search and social content across the sales cycle
  • Essential KPIs and business outcomes for Social SEO and content marketing
BONUS! At the end of the webinar, we will randomly select 3 attendees to win a copy of Lee's new book, Optimize. You must be in attendance to win.
16
MAY
Houston
OMI Bootcamp Training Day
Hyatt Regency Houston
A full day of intensive workshops featuring strategies, tactics and how to's on search marketing, social media and email marketing.
Social Media, Digital Advertising, Analytics, Search, Mobile
22
MAY
Crash Course: Social Media Trends and Tactics to Drive Success Today
Online
Stay ahead of the competition with the latest tools, tactics, and skills in social media marketing. Join the Online Marketing Institute May 22 for our new, 3-part Crash Course Series. In only 90 minutes, you'll master the latest social media and mobile marketing changes and platforms. We know you're short on time, so we've cut out the fluff, so you can get to the core of what you need to know successfully plan, execute, measure, and analyze the highest-ROI tactics in social media marketing.

As an Online Marketing Institute Crash Course student, you will:
  1. Gain a deep understanding and knowledge of the latest trends in social media marketing in 90 minutes.
  2. Start becoming an expert in the hottest trends in digital-from Pinterest to Google+ to Local/Mobile.
  3. Become an invaluable asset to your organization by knowing which social media tactics work.
  4. Improve your organization's digital marketing performance-drive more leads, revenue, and results.
  5. Put your newly acquired skills and knowledge into action immediately.

Featured Instructors

Gillian Muessig

Gillian Muessig | Lead OMI Instructor and Founding President of SEOMoz

Gillian Muessig is the founding president of SEOmoz, providers of the world's most popular Search Marketing applications. SEOmoz.org serves a community of more than 300,000 search marketers around the world; the SEOmoz blog is read by 50,000 SEOs each month. Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, Scandinavia and the UK.

Kent Lewis | President, Anvil Media Inc.

With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business. Lewis has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. Lewis is the recipient of Portland Business Journal's Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs' Organization (EO).

23
MAY
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
06
JUN
Top 10 Elements of Successful Lead Nurturing
Online Webinar
A successful lead nurturing program can have a profound impact on an organization's bottom line. But where do you begin? Join OMI June 6 at 2pm ET for the complimentary class, "Top 10 Elements of Successful Lead Nurturing."
Marketing automation pioneer Carlos Hidalgo will share the necessary prerequisites and elements of proven, successful lead nurturing programs.

You'll learn how to:

- get buy-in from key stakeholders in both marketing and sales
- integrate your lead nurturing program with your overall demand generation program
- develop SMART goals and KPIs for lead nurturing
- develop a plan of action for getting your lead nurturing program off the ground

This class is a complimentary preview of the Online Marketing Institute's Marketing Automation Crash Course: A B2B Roadmap for Driving More Leads to Revenue (June 11, 2012 at 12pm ET).
11
JUN
Marketing Automation Crash Course: A B2B Roadmap for Driving Leads to Revenue
Online
In less than 90 minutes, learn best practices to build & optimize a marketing automation program that nurtures leads to close.

20
JUN
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
20
JUN
Negative Keyword Strategies for PPC - How to Stop Paying for Unwanted Clicks and Boost Profits
Open to Public
Negative keywords are one the most powerful tools available for marketers looking to optimize paid search and increase revenues. Join us for this FREE webcast to learn practical tips that the pros use for identifying, deploying, and profiting from negative keywords.

You will discover:

- How to identify negative keywords using data available in your enterprise today
- Advanced techniques for increasing traffic for exact match terms
- Quick and easy tips for Yahoo! | Bing negatives that increase efficiency
- How to apply these negative keywords strategies to your own campaigns immediately
18
JUL
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
15
AUG
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
19
SEP
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
24
OCT
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
28
NOV
San Francisco
DMAnc / OMI Certification Workshop
Burlingame Crowne Plaza
The DMAnc has forged a special partnership with the Online Marketing Institute to bring you on-site workshops which you can take ala carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Social Media, Digital Advertising, Analytics, Search, Mobile
TBA
FALL
San Franciso
Social Media Summit
San Francisco, CA
The premier social media marketing education event for digital decision makers and social media marketers comes to San Francisco. Due to unprecedented demand, OMI is partnering with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and advanced tactics of integrating Social into email, search, analytics, demand gen, & mobile.
Social & Search, Onsite Social Analytics, Off Site Measurement & Monitoring, Email Social Tools, User Generated Content, Blogging, Social UX and Conversion, Twitter & Facebook for Demand Gen, Content Marketing Strategies, Social CRM , Mobile Geo-local

Event Partners