Search Engine Marketing » Selecting & Managing a Search Vendor
Selecting & Managing a Search Vendor
You will learn...
- How to identify what you need to get out of a search vendor
- Questions to ask agencies when considering their services
- How to manage your relationship with the agency you select
- Maximize your ROI from your agency
To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the right agency to optimize your search marketing, and meet or exceed your goals. Once an agency is selected, learn how to manage the relationship and get the most out of each engagement.
Chairman & Chief Executive Officer, Engine Ready
Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape.
In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.
World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.
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