| Home | Registration & Pricing |
Agenda At-A-Glance
This page will be updated periodically with agenda additions.
| Platform Best Practices Day | Integration and Measurement Day | Advanced Strategies and Optimization Day | |
| Day 1 | Day 2 | Day 3 | |
| (Global Track) 8-8:50 am ET |
Dubai - Global Social Media Strategies & Tactics to Drive Local Digital Marketing |
India - Guide to Building an End-to-End Facebook Campaign |
France - Unconventional Facebook Marketing Techniques That Deliver Results |
| 11-11:50 am ET | Targeting Millennials Through Social |
Harnessing the Power of Social Media and Retargeting |
How to Amplify Your Social Media Campaigns and Drive More Revenue |
| 12-12:50pm ET | Pinning for Profit |
30 Social Media Tools & How to Use them |
Metrics that Matter in Social Media |
| 1-1:50pm ET | 7 Elements of Highly Effective Facebook Marketing |
The Three Magic Words of Advocate Marketing and the Three Companies Who Are Doing It Right |
How to Integrate Your Social Media Campaign Into the Mobile World |
| 2-2:50 pm ET | Focused Listening |
How to Prove the Value of Social Media to the C Suite |
Managing Social Communities |
| 3-3:50pm ET | Live Workshop: Leveraging LinkedIn to Grow Your Business |
Live Workshop: Live Twitter Reviews |
Live Workshop: Stand Out Social Media Marketing |
| 4-4:50pm ET | B2B: Visual Storytelling (Tumblr, Instagram) |
Social CRM: Leading With Your Strategy |
Using Storytelling to Deliver Social Media Results |
Global Social Media Strategies & Tactics to Drive Local Digital Marketing
Speaker: Amit Vyas
Day: Platform Best Practices Day
Time: 8:00 - 8:50 ET
Session Description:
Learn how to implement successful social media strategies when expanding your brand into new territories. Implement best practise approaches to create a sustainable business community and environment for your brand while avoiding the pitfalls and mistakes made by others. The session also highlights the importance of creating winning content for specific markets and the steps that need to be in place to manage and protect your brand's reputation across borders.
Key takeaways:
- The importance of communicating with local audiences
- How to choose the right online communication channels
- How to create content that appeals to wide audiences
- How to manage your international brand’s local reputation
Guide to Building an End-to-End Facebook Campaign
Speaker: Kapil Gupta
Day: Integration and Measurement Day
Time: 8:00 - 8:50 ET
Session Description:
One of the reasons why Facebook is such a hit amongst marketers is that it allows for enough things for a fan to do, such that there is enough stickiness on the page. While there are a myriad of ways to engage with your audience on Facebook, for a marketer it can get crazy trying to ensure you're engaging at all fronts, in all possible ways. As an expert on FB marketing, this session will arm you with a process checklist which you can use as a handy manual and ensure you ticked all the right boxes in your Facebook plan. What's more it even tells you how to do that.
Key Takeaways:
- Step-by-step guide to “think” about Facebook campaigns
- Checklist on execution and creative aspects you need before starting a campaign
- Understanding allocation of resources; when doing it in-house or an agency
- How to measure spending on a campaign
Unconventional Facebook Marketing Techniques That Deliver Results
Speaker: Emeric Ernoult
Day: Advanced Strategies and Tactics Day
Time: 12 - 12:50 ET
Session Description:
Are you looking for new and creative Facebook marketing techniques that drive real results for your business? In this session, Emeric Ernoult (founder of AgoraPulse) will reveal outside-the-box marketing tactics that anyone can easily implement on Facebook. He'll show you how to gain leads directly from the Facebook newsfeed, how to drive tons of traffic to your company website and ways to enormously increase views of your videos on Facebook. You'll leave armed with new ideas that will take your Facebook marketing to the next level.
Key takeaways:
- Learn how to leverage your website traffic to get your video shared on Facebook for free
- Learn the best tactic to grow your fanbase for free only with fans who want to hear about you
- Use Flash application to gather leads directly within the newsfeed
Targeting Millennials Through Social
Speaker: Ekaterina Walter
Day: Platform Best Practice Day
Time: 11:00 - 11:50 ET
Session Description:
50% of world’s population is under 30 years old. Gen Y or “digital natives” feel very much at home in their use of social technologies. The question is: is this the case for you and your brand? It is critical for marketers to not only engage those young audiences, but to provide an environment for them to converse and co-create. This session will cover the importance of marketing to millennials, explore who they are and how to connect with them, and provide an example of a platform Intel built on Facebook to engage with this growing demographic.
You will learn:
- The immense opportunity of this growing demographic
- Who millennials are and how to connect with them
- An example of a platform built by Intel to engage with millennials.
Pinning for Profit
Speaker: Maria Harrison
Day: Platform Best Practice Day
Time: 12:00 - 12:50 ET
Session Description:
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
- What is Pinterest?
- Who's using Pinterest?
- Is it right for my business?
- How do I get started?
- How do I measure my success on Pinterest?
7 Elements of Highly Effective Facebook Marketing
Speaker: Josh Ochs
Day: Platform Best Practice Day
Time: 1:00 - 1:50 ET
Session Description:
Learn how to effectively engage your Facebook fans and grow your fan base while doing so. See what works, what doesn't work, and get insider tips to implement immediately.
In this session you will:
- Learn the anatomy of a well setup Facebook timeline
- Explore exactly how to use your Facebook profile picture and cover image to gather more followers
- Examine 14 Facebook timeline images that are successful (and a few bad examples from other companies)
- Gather ideas from the 3 most effective grassroots tips to make Facebook helpful for customers
- 5 Steps on how to double your reach on each Facebook post
- Learn the KEY FORMULA that you need to review before posting on Facebook. (TIP: Picture + Question + CTA + Link with analytics)
- Learn the 7 things NOT TO DO on Facebook (messaging, distractions, etc)
Focused Listening
Speaker: Mike Pranikoff
Day: Platform Best Practice Day
Time: 2:00 - 2:50 ET
Session Description:
Listening is only the first step. How to act and report on what you've heard
Listening is often cited as the first step to creating any social media plan. However, for your listening program to be most effective, it has to fit in to an overall agile marketing and communications program. This session will discuss more than just the tools, but how to structure your listening program, how your report your findings, and how to act upon your findings from key audiences.
Key Takeaways
- Find out what metrics move business in your organization to focus on.
- Align your content creation process closely with your listening process.
- You don’t need to report everything to everyone – Add Focus to what your report
- Discover the personas of your “influencers” and create content specifically for them to engage them directly
- Align Your Content with Sales & Marketing Objectives In Mind
Leveraging LinkedIn to Grow Your Business
Speaker: Kent Lewis, President, Anvil Media
Day: Platform Best Practice Day
Time: 3 - 3:50 PT
Session Description:
Marketers are familiar with LinkedIn as a professional networking platform, but few understand the true power of the platform for corporate marketing. While LinkedIn continually evolves its platform and service offerings, there are foundational features every business should take advantage of to generate awareness, credibility and leads. Kent Lewis, President and Founder of Anvil Media, will best practices for profile optimization, LinkedIn Groups, Answers and advertising options. The session will also include a real-time critique of attendee company profile pages and related LinkedIn efforts.
You will learn:
- How to optimize employee and corporate profiles to maximize visibility in search engines and on LinkedIn
- How to leverage LinkedIn Groups and Answers to generate awareness, credibility and leads
- How to leverage LinkedIn's robust advertising platform to effectively target prospects.
B2B Visual Storytelling
Speaker: Lisa Buyer, CEO, The Buyer Group
Day: Platform Best Practice Day
Time: 4:00 - 4:50 ET
Session Description:
According to a recent study, social media marketing ranks as B2B Marketers' most popular tactic. Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI) But the study also pointed to one of the biggest challenges for B2B marketers is content. This session will demonstrate how B2B marketers can use visual social media marketing platforms to tell a brand's story.
In this session you will learn:
- The visual storytelling opportunity
- Marketing strategies to visually engage a B2B audience using platforms such as Pinterest, Instagram, Facebook and Tumblr
- How to find, report, and curate visual storytelling
- How to use visual content for your business.
Harnessing the Power of Social Media and Retargeting
Speaker: Janet Driscoll Miller
Day: Integration and Measurement Day
Time: 11 - 11:50 ET
Session Description:
Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown lackluster performance at generating conversions.
In this session, Janet Driscoll Miller will explain how to harness the power of demographics from social network advertising and other means to provide greater insight for ad retargeting and landing page visitors. Janet will also demonstrate how, as a B2B company, demographic data can be captured via marketing automation system to improve lead nurturing.
Key Takeaways
- How to harness demographic data from social media
- How to use that data in retargeting ads to send very specific messages and offers to specific groups of people
- How to use that data in landing pages to improve conversion rates
- How to capture that data in marketing automation tools to further nurture leads
30 Social Media Tools & How to Use them
Speaker: Adam Proehl, Managing Partner, NordiClick
Day: Integration and Measurement Day
Time: 12 - 12:50 ET
Session Description:
- There are literally hundreds of free social media available and this session just covered some of them.
- It is impossible for any one tool to do everything. Make sure you understand what each tool is and isn’t good at.
- Understand what your business is trying to accomplish with social media before diving into the tools
- Test some of these and make a decision for yourself!
The Three Magic Words of Advocate Marketing and Three Companies Who Are Doing It Right
Speaker: Rob Fuggetta, Founder & CEO, Zuberance
Day: Integration and Measurement Day
Time: 1 - 1:50 ET
Session Description:
Every company has a segment of highly satisfied customers who are willing to recommend their products and services...also known as Brand Advocates. For some companies (both B2B and B2C), a whopping 50-60% of customers are Brand Advocates. Companies that aren't leveraging the authentic enthusiasm of their customers are sitting on top of an untapped digital goldmine. To get started with an advocacy program, there are three magic words to know: identify, energize, and track. Learn how three leading companies are identifying their best customers; energizing them to spread positive word of mouth, boost ratings, and drive sales; and the incredible results they're seeing from mobilizing their Advocate armies.
You will learn:
- How to identify Brand Advocates and where to find them
- How to energize Advocates to boost ratings on third party review sites and write positive testimonials
- How to energize Advocates to share offers and branded content with their social networks
- How to cut customer acquisition costs and boost lead generation via Brand Advocates
- Success stories of top B2B and B2C brands turning their Advocates into marketing forces
How to Prove the Value of Social Media to the C-Suite
Speaker: Nichole Kelly, President, SME Digital
Day: Integration and Measurement Day
Time: 2 - 2:50 ET
Session Description:
Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know darn well what they care about: Sales Volume. Costs. Revenue.
Nichole Kelly, author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI, will show you how you can credibly and accurately answer questions like: "How much revenue did Facebook generate for us this month?", "Do social media clients spend more or less than clients from other channels?", and "How does the purchase frequency of social media clients compare to other clients?"
In this session, you will learn:
- Show your CEO and CMO that you understand what really matters in business and where social media fits
- Connect social media impact to core business objectives like sales volume, revenue and costs
- Get the right framework in place to get bottom line metrics
- Understand whether or not your social media publishing process is preventing accurate measurement results
- Get the ammo you need jump start your career by learning how to translate social media into their language
Hands-On Twitter Workshop
Speaker: Megan Leap, Director of Marketing, Online Marketing Institute
Day: Integration and Measurement Day
Time: 3 - 3:50 ET
Session Description:
Get proven tips to improve you Twitter marketing. From engagement to growth tactics, this workshop will cover advanced tactics to drive meaningful business results from Twitter efforts.
This hands-on, live workshop will feature:
- Twitter Campaign Reviews: Submit your Twitter account for a live review, and get relevant advice to get more out of your efforts
- Tools Overview: Take a quick tour of our favorite tools for social media measurement and management
- Case Studies & Best Practices: Review the most critical tips for Twitter success, and see live examples of organizations who are driving meaningful business results on Twitter.
Social CRM: Leading With Your Strategy
Speaker: LaSandra Brill, Senior Manager of Global Social Media, Cisco
Day: Integration and Measurement Day
Time: 4 - 4:50 ET
Session Description:
Two undisputed facts apply to today's business technology environment. First, 85% of tech buyers are involved in social media activity while they are at work. Second, Social Customer Relationship Media is fast-becoming an indispensable marketing tool. Social CRM opens an enterprise to a sharper picture of its customers. This more complete view can drive positive results in both sales and support like never before ... identifying leads ... resolving problems ... sourcing ideas ... building advocacy.
In this session, you will learn how Cisco is defining Social CRM and structuring a strategy that strengthens its position as a determined thought leader and premier provider of business technology solutions and services. You will leave with new insight and understanding of how to:
- Integrate Social CRM with existing workflows and processes
- Deploy SM listening centers to track emerging trends, customer sentiment, competitive share of voice and more
- Benefit from logins via SM networking platforms
- Use engagement scoring and profiling to discern customer intent
- Establish relationships with future influencers
How to Amplify Your Social Media Campaigns to Drive More Revenue
Speaker: Bart Steiner, President & CEO, BulbStorm
Day: Advanced Strategies and Tactics Day
Time: 11 - 11:50 ET
Session Description:
Social campaigns can no longer be contained to Facebook. They must be socialized by the Open Graph API, deeply interactive with game mechanics, and accessible from every connected device imaginable. Web 2.0 is over. The all-screens era has begun. We'll make sure you're prepared.
In this session you will:
- Meet the winners of the social land rush and see where they're going next
- Examine the importance of user content and game mechanics in social campaigns
- Forecast the impact of mobile devices and HTML5 on social campaigns
- Assess your social maturity and preparedness for the all-screens era
Metrics that Matter in Social Media
Speaker: Aaron Goldman
Day: Advanced Strategies and Tactics Day
Time: 12 - 12:50 ET
Session Description:
Success in social is truly in the eye of the beholder. The metrics that you measure must be relevant to the nuances of social networks and aligned with overall business goals. Join Kenshoo CMO, Aaron Goldman, as he shares the findings from a 3-part research series conducted with leading global digital marketing agency, Resolution Media, focused on metrics that matter in social media.
In this session, you will learn:
- How to create a balanced portfolio of paid, owned, and earned assets
- Which metrics are most highly correlated to social media success
- How various ad units perform on Facebook
- Which countries and genders are the most lucrative targets on Facebook
How to Integrate Your Social Strategy into the Mobile World
Speaker: Jamie Turner, Founder, 60SecondMarketer
Day: Advanced Strategies and Tactics Day
Time: 1 - 1:50 ET
Session Description:
Many people understand that social media and mobile marketing are two of the most powerful marketing tools to come along. The problem is, they don't know how to combine the two to create an integrated social and mobile campaign.
Join Jamie Turner, co-author of #1 best-selling mobile marketing book "Go Mobile" as he takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
In this fast-paced, information-packed presentation, you'll learn:
- How consumers use social and mobile to connect with brands
- Which social and mobile tools are the ones you should be most familiar with
- How to use location-based marketing to attract new customers to your business
- How to integrate your social media campaign into your mobile marketing campaign
- Action steps you should take to begin taking advantage of the social/mobile revolution
Managing Social Communities
Speaker: Jackie Cohen
Day: Advanced Strategies and Tactics Day
Time: 2 - 2:50 ET
Session Description:
People say things online that they'd never say to your face, making the job of a community manager very necessary. Whether you arm yourself with software for managing discussions on social platforms or go without the applications, there's still a fine art to reining in improprieties while keeping things friendly, supportive and professional. You'll learn how in this panel, which also covers:
You will learn:
- Creating a moderation policy for your page, profile or website;
- How to handle offensive posts and negative threads; and
- Turning posts into sales prospects for your brand.
Stand Out Social Media Marketing Workshop
Speaker: Mike Lewis
Day: Advanced Strategies and Tactics Day
Time: 3 - 3:50 ET
Session Description:
The next step in the social marketing revolution--proven tactics for standing out and drawing positive attention in the already overcrowded social web. Stand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The session presents case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded in this area.
Key Takeaways:
- The 6 keys to differentiating your presence on the social web
- How to target and message the right prospects and customers, using ‘Social Scoring & Nurturing’, across social channels
- Actionable tactics and strategies to rise above the noise immediately
- Share your Facebook, Twitter, and Google+ accounts with our instructor for the chance to receive some real-time feedback and advice!
Using Storytelling to Deliver Social Media Results
Speaker: Shannon L. Ryan
Day: Advanced Strategies and Tactics Day
Time: 3 - 3:50 ET
Session Description:
A brand story can be compelling and powerful. It connects brands with audiences in relevant and credible ways and can be an essential tool in demand generation and nurturing customer relationships. However, social media is often used as a push mechanism and overlooked for its ability to serve as a brand storyteller and vehicle for enabling brand advocates to help tell your brand story.
In this session, Shannon L. Ryan will share insights on how companies have successfully used social media to share their brand stories and developed content marketing specifically for social media to drive measurable results, including thought leadership, sales and brand affinity.
Key Takeaways:
- Learn what makes a compelling brand story
- How converged media is redefining content marketing
- How to tell your brand story across social media platforms
- How to nurture brand advocates’ to tell your brand story