Social Media Marketing » Social Media Marketing Landscape: Competitive Strategies for 2013
Social Media Marketing Landscape: Competitive Strategies for 2013
You will learn...
- How to develop a program for you that is manageable
- How to find your audience today and where they are going tomorrow
- What others are doing similar to you, what others are doing you should avoid
Get ahead with your social strategy.
Get some insight into the social media landscape so that you can stop being reactive and develop the program you want for your brand and your audience.
Keeping up with the Joneses? Not anymore. What matters these days is keeping up with social media! The choices are endless and no matter what the platform or technology, everyone seems to have cracked the code to social media success. Even with all the success we've seen, staying on top is not easy in this constantly evolving landscape. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2013. Interested in where it is all going? What should be in store for you for the next year? It’s not simple, but we can make it easier!
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Sr. Director, Social Media Audience Marketing, SAP
Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP's 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world's best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.
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| Title | Duration | |
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| Introduction | 2:17 | |
| Social Media Gold Rush | 6:14 | |
| Social Media Platforms | 8:23 | |
| People on Social Media | 5:10 | |
| The Power of Social Media | 14:07 | |
| Key Takeaways | 4:11 |
Class Information
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