Social Media Marketing » Successful Execution of Search & Social
Successful Execution of Search & Social
You will learn...
- How to set proper goals for each channel
- Best practices for creating, measuring, and optimizing ads in search and social
- Tips for campaign automation and cross-channel attribution
Social media and search marketing are two of the hottest channels in the digital space for their proven abilities to build brands and capture demand. But what's the right way to approach social and search? How should they be considered in your overall marketing mix? And, more importantly, how should they be executed? Join Aaron Goldman as he walks you through the similarities and differences between social media and search marketing.
Chief Marketing Operator, Kenshoo
Aaron Goldman is Chief Marketing Officer at Kenshoo, a global technology platform for search marketing and online advertising. In this role, Goldman oversees corporate marketing, product marketing, trade marketing, and public relations. Kenshoo customers include Facebook, Havas, LendingTree, Omnicom, SMG, Sears, Zappos, and many more.Goldman is also the author of “Everything I Know about Marketing I Learned from Google” published by McGraw-Hill in August 2010.Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.
|Search + Social Overview||1:28|
|Paid + Organic||1:49|
|Precise Audience Segmentation||2:19|
|Conversion Optimization Defined||1:29|
|Kenshoo Case Study||0:48|
|Facebook Sponsor Results||0:48|
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